An offline survey tool should provide all the capability of an online survey without the need for a reliable internet connection, making it easier to conduct accurate research on mobile devices out in the field.
Hundreds of emails are sent and received every day, which means there’s a good chance that your email survey invitations get lost in cluttered inboxes. SMS survey invitations can be a better way of reaching your audience anywhere, at any time, and catching their attention immediately.
Research has found that 90% of SMS messages will be read within three minutes of being received, and 98% are read by the end of the day. For email, the average open rate is 24.88%. Delivering a survey invitation by SMS could help to increase response rates and engagement with the survey, if it’s done in the right way.
Be ready to collect feedback anytime, anywhere using mobile devices
Mobile Interviewing is a feedback collection method that offers many useful features to a wide variety of researchers across all market sectors. From market sectors like education, market research, and healthcare, to travel & tourism, non-profits & charities, and government agencies – All make good use of mobile interviewing on location and on-the-go.
Mobile Interviewing can be utilized as an off-site, online or off-line feedback collection method for interviewers to conduct face-to-face interviews using mobile devices. Snap Mobile Anywhere offered by Snap Surveys has many great features that can benefit any survey researcher. From uninterrupted connectivity, to easily share analysis and reports, Snap Mobile Anywhere has the features you need to benefit from seamless Mobile Interviewing. Continue reading
Make mobile survey optimization a priority for 2015
Smartphones and tablets have been in use for less than a decade now, yet both revolutionary technologies have been adopted by users faster than any other technology in history. Smartphones have proven to be a necessity in today’s technology-focused environment. Smartphones are now a mainstream device. According to data collected by Global Web Index, Smartphones have garnered an impressive 80% ownership by adult internet users surveyed. This staggering percentage suggests that 2015 could be the year when Smartphone and PC/laptop ownership becomes equal. Continue reading
Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.
Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).
Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.
We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.
Summary of worksheet steps
- Step 1: Enable geolocation in your survey
- Step 2: Configure how accurate the data is
- Step 3: Publish the survey and prepare it for interviewers
- Example of extracting the data for analysis
Use mobile data collection to increase survey response rates with a consistent browsing experience
What is a mobile survey? A mobile survey is essentially an online survey adapted to the screen size of any mobile device. Increase survey response rates with a consistent browsing experience across a range of screen sizes and devices, with surveys that adapt automatically to any screen size.
Why is mobile so important? Mobile data collection provides data collection opportunities for a wide variety of market sectors. From healthcare, market research, and education, to travel & tourism, non-profits, and government agencies to name a few, all of which make use of mobile data collection methods. Mobile data collection can be utilized as an online data collection method as well as during off-site, face-to-face interviews, for one-on-one data collection with an interviewer.
The instantaneous feedback feature of mobile data collection combined with the ability to personalize the experience with interactive features make it comparable to using the face-to-face survey method, with the cost benefit factor of the online data collection method. Mobile data collection may never fully replace face-to-face interviews, but it can and does maximize the productivity of those involved in conducting research.
Here is a direct quote from Survey Magazine’s article, Mobile Research Is Here: get ready to embrace the evolution: “What can marketers do then, to ensure they are prepared for the emergence of consumer-driven, consumer-initiated technologies? Companies should certainly be thinking about the measures they take to ensure that people are talking about their products, and expressing their opinions about their brand. And they need to ensure they are able to reach their target audiences, day or night, through whichever medium their fans deem most convenient at the time; be it a smartphone, tablet, PC or other connected device.”
It’s always important to consider when and how respondents will complete a survey. In 2018, 52.2% of all website traffic worldwide was generated through mobile phones – so there’s a good chance that some of your respondents will be completing the survey on a mobile device. This can make it easier to reach your respondents wherever they are, but it also has implications for how you design your mobile survey.
Collect respondent location information with Geolocation Paradata
Snap Survey Software offers the ability to collect geolocation co-ordinates for survey respondents, which is particularly useful for mobile surveys. It can be used for online surveys taken on mobile devices as well. Snap’s new ability to collect geographic location co-ordinates means that you can determine where respondents are when they complete your questionnaires, no matter what device they use to complete the online survey. This functionality also extends to Snap Mobile Anywhere, our mobile interviewing platform, to record where the interviewer was for each interview.
Snap WebHost, Snap’s online and mobile survey management platform, now captures geolocation data ready for you to upload to the mapping software of your choice. Find out more about Snap Mobile Anywhere
This is just one of the new survey software features available in our latest release 11.08.
Customers have been asking us for the ability to collect geolocation co-ordinates for their surveys, which is particularly useful for mobile interviewing, (it can be used for online surveys taken on mobile devices too).
Snap WebHost, Snap’s online and mobile survey management platform now captures geolocation data ready for you to upload to the mapping software of your choice. Find out more
This is just one of the new survey software features in our latest release 11.07
Want to know more about the 947 marketing software and technology companies of 2014? View this new infographic.
The following infographic, Marketing Technology Landscape, the third version of its kind by Scott Brinker at the Chief Marketing Technology blog, offers a large-scale view of the many different kinds of software available to marketers in 2014.
This fantastic infographic features a total of 947 software and technology companies. Many products span multiple categories, however, the duplication of companies across categories was avoided – with some, but very few exceptions. Each company was then placed into one of 42 categories, and to simplify further, across six classes of marketing technology, including:
- Marketing Backbone Platforms
- Marketing Middleware
- Marketing Experiences
- Marketing Operations
Snap Surveys is featured in this infographic in the Marketing Experiences classification for the Marketing Apps category. Snap Surveys offers Snap Mobile Anywhere. With Snap Mobile Anywhere you can create dynamic and interactive mobile surveys and access them remotely with the Snap mobile app on iPads, iPhones, Android, and Windows devices. Continue reading