Sending SMS Survey Invitations

Hundreds of emails are sent and received every day, which means there’s a good chance that your email survey invitations get lost in cluttered inboxes. SMS survey invitations can be a better way of reaching your audience anywhere, at any time, and catching their attention immediately.

Research has found that 90% of SMS messages will be read within three minutes of being received, and 98% are read by the end of the day. For email, the average open rate is 24.88%. Delivering a survey invitation by SMS could help to increase response rates and engagement with the survey, if it’s done in the right way.

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New Worksheet: Using Geolocation in Surveys to Track Location

Access our new, helpful worksheet to learn how to use geolocation in your online surveys and ready for mobile devices.

Capturing a respondent’s location is useful if you are creating an online survey with Snap WebHost edition that is to be completed on a mobile device, or a mobile survey for Snap Mobile Anywhere. The survey must be running on a device which can capture geolocation information, (such as a GPS-enabled tablet).


Location data is only available in Snap WebHost and Snap Mobile Anywhere editions. It’s stored in the ID.location variable in WGS84 (World Geodetic System) format. You can extract the separate elements of the location data by using the system patterns provided.

We have developed a worksheet describing how you can add the respondent’s location to a Snap Mobile Anywhere or a Snap WebHost survey. It assumes that the survey will run on a GPS-enabled phone or tablet (Global Positioning System). This worksheet also includes an example of how you can extract valid location data for analysis.

Summary of worksheet steps

  • Step 1: Enable geolocation in your survey
  • Step 2: Configure how accurate the data is
  • Step 3: Publish the survey and prepare it for interviewers
  • Example of extracting the data for analysis

View this worksheet

Key mobile survey design tips for consideration


It’s always important to consider when and how respondents will complete a survey. In 2018, 52.2% of all website traffic worldwide was generated through mobile phones – so there’s a good chance that some of your respondents will be completing the survey on a mobile device. This can make it easier to reach your respondents wherever they are, but it also has implications for how you design your mobile survey.

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Format Your Online Survey for Mobile Devices

Properly format your  online survey for optimized viewing on mobile devices

mobile-surveysTo effectively administer today’s online surveys, you must develop online surveys that can adapt to all mobile devices and their varying screen sizes. Properly optimizing your survey for mobile devices determines the ease in which your respondents can read, comprehend, and provide accurate answers.

Make online surveys easy and convenient to complete. If the majority of your respondents will access your online surveys using mobile devices, be sure to optimize your surveys for mobile devices. Many respondents are on-the-go and prefer the opportunity to complete a mobile survey at their convenience. Continue reading

What Are Mobile Optimized Surveys?

What Are Mobile Optimized Surveys? 

mobile-optimized-surveyIt is no secret that mobile technology is more popular than ever before.  According to data provided in a post by Blue Dog Mobile Marketing, by 2014 the number of smartphones in use will be over 1 billion, doubling the number of smartphones in the last five years…and growing.

Are your surveys ready for mobile devices? It is extremely important to optimize your online surveys for all mobile devices, from Smartphones to tablets. Continue reading

Use Snap Mobile Anywhere to Create Mobile Surveys

Create mobile surveys for mobile devices using Snap Survey Software

Snap Mobile Anywhere, Snap Surveys’ mobile interviewing capability for Snap Survey Software enables users to run mobile surveys on devices including:  iPad, iPhone, iPod touch, Android, Smartphone, Tablet PC, and Kiosk.

mobile-surveys-survey-softwareMobile Anywhere allows a 2-way flow of information in real-time between field interviewers and the researcher via our Snap WebHost online service. The researcher can update surveys which are sent to interviewers in real-time. Data is sent back automatically from the field. You can synchronize your mobile device with a Snap WebHost account on our server. Continue reading

Snap Mobile Anywhere for Mobile Surveys

Solve your connectivity issues with Snap Mobile Anywhere for mobile surveys

Have you ever lost connectivity with your mobile device during field research? If you have, you know it’s a serious problem. You’re inputting data when, suddenly, your internet connection drops. More often than not, you also lose the attention of your respondent, who may discover they have better things to do while you’re waiting to see if you can conjure up a new wireless connection. This is just one of the problems that can be solved by using Snap Mobile Anywhere. Continue reading

Mobile Surveys for Smartphones and Other Mobile Devices

Get the tools you need to create mobile surveys for Smartphones and other mobile devices

Mobile technology has had a significant impact on the way businesses conduct surveys. Snap Mobile Anywhere for Snap Survey Software enables users to run mobile surveys on mobile devices, including: iPad, iPhone, iPod touch, Android, Smartphone, Tablet PC, and Kiosk.

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Optimize Your Business Website for Mobile Devices

Optimize your business website for mobile devices

Consumers are spending a large amount of time and money on mobile devices and services, yet many businesses still do not have their website optimized for mobile use. It is no surprise that technology, especially mobile technology, is having a significant impact on the way companies conduct every facet of their business online.

When it comes to online research, companies are not adapting as quickly to mobile technology changes, in particular when it comes to online surveys and mobile surveys. On the contrary, survey respondents are quick to adapt to completing online surveys via Smartphones and other mobile devices. Completing a conventional online survey on a mobile device without it being optimized for proper viewing ability on the screens of mobile devices can be a challenge for survey respondents. Issues in screen optimization may cause respondents to close the survey without completing it, jeopardizing response rates. When it comes to online surveys, ignoring the use of Smartphones and mobile devices is not an option.  Continue reading