5 Reasons Why Feedback is Important

Feedback is important because surveys help you connect with your audience and gain the insights you need to improve your product or service.

From customer satisfaction and employee engagement to event experience and student experience, important feedback provides the context you need to understand if you’re living up to expectations.

Here are 5 reasons feedback is important in any industry:

• Identify areas for improvement
• Understand what is working well
• Build relationships with customers and stakeholders
• Create a culture of continuous learning
• Motivate your team to keep delivering

The key to getting this feedback is running regular surveys that give you a 360 view of how your customers and stakeholders feel in their interactions with your organisation.

1.     Identifying areas for improvement through feedback insights

Your survey should be designed so that participants can give feedback across all areas of your performance.

Question types such as rating scales questions from very dissatisfied to very satisfied can lead to a broad spectrum of feedback, helping you identify which areas may require improvement.

You can also ask for additional comments via open-ended questions that gives a chance for participants to speak freely in their own words.

These responses can provide ideas for how you can better serve your customers and stakeholders.

2.     Understand your successes

It isn’t just about improving – feedback is also important for knowing what you’re doing right.

Positive feedback can help you avoid making blind changes that can harm the good work you’re doing.

But it can also give you an idea of where you should double down on.

For example, if a department reports good team spirit and morale, you can find out how that manager has implemented this and then replicate that across other areas.

Or perhaps customers are enjoying a certain product offering, you can expand the range of products in this area to maximise revenue.

By gaining positive feedback, you can create a strategy to help you maximise on what you’re doing well.

3.     Building relationships with customers and stakeholders

By showing your customers, employees, and stakeholders that you want their feedback, you will gain some goodwill as they know you value their opinions.

It’s important to outline your reasons for wanting feedback at the start of your survey – as this can make participants more likely to respond enthusiastically.

And once they see you are willing to act on their feedback, their loyalty to your brand will grow.

This increases satisfaction, revenue, and retention.

With the right survey platform, you can also set up alerts to trigger a notification when you receive feedback that requires urgent attention. So if you can follow-up with these respondents, their trust in you will grow.

4.     Create a culture of continuous learning

An organisation that doesn’t value the feedback of stakeholders will risk stagnating and losing relevancy.

Ultimately, this can lead to a loss of customers, revenue, and alienating employees who wish for the organisation to succeed.

This is because a culture of continuous learning ensures you’re always looking ahead at what’s next.

Whether it’s competitor research, industry trends or technological advancements, organisations should be agile and ready to adapt to changes in their field.

And your customers offer a great place to start.

By asking for their feedback, you’ll understand their motivations and expectations – helping to ensure you’re better placed to meet their needs.

A customer may recommend a product or software feature that your competitors may already be doing, which you would not otherwise be aware of.

Creating a culture of continuous learning is imperative to keeping with the times and positioning your organisation as a forward-thinking entity.

5.     Motivate and inspire your team members

Getting regular feedback will ensure your team members are motivated to deliver the best possible experience for customers.

Without evaluation, it can be easy for employees to feel like their role isn’t pivotal to the success of your organisation. They can feel alienated from your organisation’s goals and that they’re simply a small cog in a larger machine.

But when you run surveys and invite your employees to give their views, they become more engaged and aligned with your goals. Particularly if you act on their feedback and show you truly value their opinions.

In addition, inviting regular customer feedback will keep employees on their toes as you react to customer comments.

And it isn’t just about righting wrongs, as this includes praising and rewarding employees for positive results.

Conclusion

Inviting regular feedback across all areas of your organisation is critical for achieving your goals.

It breeds a culture of motivation, brand loyalty, retention, and can lead to increased revenue.

And we can help you make this a reality!