Poorly Designed Ranking Questions Can Cause Poor Results

A poorly designed and overloaded ranking question can yield poor results. Consider some revisions.

survey-ranking-questionWe’ve all completed our fair share of surveys. Many contain clear and direct questions that get straight to the point and allow you to flow through the survey easily. However, there is the occasional survey that tends to drag on with elaborately designed questions.

Snap Surveys guest blogger, Gary Austin of Austin Research discusses his reasons and opinions as to why it is not a good idea to include a long list of attributes in a ranking question in his recent blog post, Rank bad questions: How not to ask ranking  questions (below). Continue reading