Tips to Selecting the Best Survey Mode: #2 Sampling

Blog Series: Tips to Selecting the Best Survey Method: #2 Sampling 

modes-survey-research-samplingWhether you are conducting an online, paper, mobile, or kiosk survey, a telephone or face-to-face interview, or a combination of survey modes, you’ll want to take into consideration the advantages and disadvantages of each survey mode. This is the second blog post in a series where we discuss issues you’ll want to take into consideration as you plan your next survey. In the first blog post, we discussed potential population issues. We now move on to potential sampling issues.

The sample is the actual group of respondents in which you will need to contact to complete your survey. There are several important sampling issues you need to consider when planning your survey. Continue reading