Plan the Order and Flow of All Your Survey Questions

When designing your survey, plan the order and flow of your survey questions

An important aspect of successfully writing surveys is knowing in what order to ask your questions. Random placement of survey questions may have a negative impact on the quality of survey data you collect from respondents.

If your survey needs to be completed by a particular target audience, ensure that screener questions (also referred to as qualifier questions) are placed at the beginning of the survey. Do not make respondents, who do not qualify to complete your survey, complete any more work than they need to. Don’t upset your respondents, especially if they are customers. It is possible that you may need to contact unqualified respondents in the future to partake in additional research surveys.

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