Well developed surveys eliminate respondent confusion by keeping your survey questions simple and free from ambiguity
When developing you survey, it is important to thoroughly review each of your survey questions. What may appear as a well-written, clear question to you may not appear as well-written and clear to respondents. When you start developing your questions, think about how each question will be read and interpreted by respondents. If time permits, consider pre-testing your survey questions with someone that is not familiar with your survey. Review their completed responses and discuss any issues the respondent may have encountered. It is important that your respondents completely comprehend your survey questions and be able to answer them in the correct manner in order to provide accurate, meaningful data. If the questions are confusing, you run the risk of compromising the accuracy of your survey data.