5 Tips to Choose an Online Survey Sample Size

Choose the Best Sample Size with These 5 Great Tips

When planning your online survey you will want to consider these five tips for selecting your sample size. Reviewing these five important questions will guide you in determining the right sample method for your online survey.

1.)   Diversity of Target Population.  Is your group of respondents in your online survey diverse or similar? The larger the diversity, the larger the sample size should be.

2.)   Degree of Precision. How precise do you need your online survey to be? If you are interested in percentage figures for your target population, do you want estimates based on the respondent sample to be within 2% or within 5% of the true respondent population figures? The higher the precision requirement, the larger the sample size needs to be. Continue reading