What is a survey and why do we use them?
Let’s take a trip back to the basics. By definition, a survey is “a method for collecting quantitative information about items in a population.” Simply, a survey is a data collection tool used to gather information about individuals. The purpose of a survey (the survey objective) hinges on what the information collected will be used for. Depending on the objective of the survey, a survey may focus on different topics such as preferences, behavior, or factual information. Surveys provide important information to all types of research fields, for example, those in market research, by healthcare professionals and educational researchers, and for sociological and psychological studies. Continue reading