Advantages and Disadvantages of Customer Satisfaction Surveys

As we have discussed in recent Snap Survey Software blog posts, taking customer satisfaction into serious consideration is a key factor in developing a successful, lasting business.  If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with your customers’ interests, which could have a negative effect on your business.

The most efficient and economical way to measure customer satisfaction is to create customer satisfaction surveys with the help of a survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats;  including online surveys, email surveys, paper surveys, mobile surveys, kiosk surveys, and telephone surveys – depending on the best way to reach your customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships.  Continue reading