How Do Respondents Answer Survey Questions?

When designing your online survey, you may assume that respondents understand each question the way in which each question is intended. It is also expected that respondents will answer questions with truthful and accurate responses.  If the answer is easily recalled by memory or if the answer can be easily answered, the likelihood of the respondent answering truthfully is much higher.  If a respondent cannot recall the information or cannot recall the answer to a question, they may still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices – or, they may answer the question untruthfully in order to move forward in the survey.  Continue reading