Survey Design: Sequencing Survey Questions

When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions.  The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions.  Proper question sequencing is important in all types of surveys including:  Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more.   Continue reading