Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition. Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).
There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.
- Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
- Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.
Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.
So, which method of market research is more reliable? First, let’s breakdown each method. Continue reading
A variety of problems can arise if research objectives are not clearly defined at the beginning stages of the survey research project. The very first thing the researcher should do is work with the research team or clients to clearly identify each research objective.
Research objectives consist of general descriptions describing the types and categories of information the researcher wants to obtain from the survey; from what target population; and an explanation of possible comparisons. Continue reading
Survey research is a valuable form of data collection for any sized business. Surveys can supply the data necessary to make informed business decisions. Whether it is conducting a consumer product survey for research & development, testing the effectiveness of your marketing campaigns, or collecting feedback about the services provided by your support staff – all results have a significant impact on strategic business decision making.
As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.
The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines. Continue reading
Advanced survey software solutions such as Snap Survey Software include sophisticated analysis capabilities, for example, Summary Statistics, Descriptive Statistics, and Significance Testing. Summary Statistics reduce large amounts of information to a single figure, thereby allowing comparisons between two or more sets of data. Significance Testing provides a measure of how confident we are that the results obtained for the survey reflect the true pattern of response in the population at large.
When you are searching for a survey software solution, be sure to thoroughly review the analysis capabilities. Below are some statistical features that should be included in any survey software package? Continue reading
Snap Surveys has partnered with Cint, a provider of SaaS-based solutions for market research. The partnership includes the integration of Cint Direct Sample (CDS), enabling Snap Surveys clients to perform their own market research. Snap clients will have automated access to millions of high-quality online respondents worldwide, giving clients the tools to access sample panels to integrate into survey research projects. Continue reading