Banding quantity variables for analysis
Quantity data provides a continuous set of values which makes it difficult to find out how values are distributed, as every response could be different. Grouping the quantity responses together into banded ranges provides a way of using charts and tables to analyse the quantity data. Usually the data is grouped into equal band intervals […]
Scanning a booklet
In Snap XMP Desktop, questionnaires can be printed as a booklet. When publishing a booklet questionnaire that will be scanned then make sure, the pages are scanned in the same order as the published booklet. If you publish a questionnaire in normal format, and then send the pages to an external print house to be […]
Using filters to find a subset of response data
Filters allow you to view a subset of the response data that meets specific criteria. This makes it easier to analyse specific areas in the survey’s responses. The response data is not deleted; you are shown only the response data that matches the criteria. The criteria can be changed to provide a different subset to […]
Laying out a grid question for an online survey
When running a survey online, you do not have the same level of control over the way the surveys looks when compared to printing a paper survey. The questionnaire layout can look quite different when displayed on different monitors using different web browsers. It is worth checking the layout on a number of browsers, using […]
Filter expressions
Filter expressions are logical Boolean expressions. The general format of filter expressions is: operand operator operand The operand may be: You may also apply a pattern to the operand, for example, to search for dates within a specific range You can find out more by watching this video demonstrating how to add expressions. Comparison operators The operator must be […]
Questionnaire properties
The questionnaire properties affect the appearance and operation of the questionnaire in design and when running as a live interview. They are set in the Questionnaire Properties dialog which can be opened in the Questionnaire window by clicking on Questionnaire Properties . The options available depend on the selected edition in the Questionnaire window. All options are […]
Setting up email alerts
Snap XMP Desktop allows you to set up email alerts when a participant’s response meets a condition while completing the survey. An email alert is an email that is sent to a specific email address if a particular answer is selected. You can use alerts to: You can: For example, if someone expresses an interest […]
Introduction to the analysis variables window
The Analysis Variables window displays a summary of all the analysis variables including auto category variables, factor analyses, cluster analyses and groups that have been created in the survey. Analysis variables are derived from other variables, according to criteria you specify. Auto category variables These categorise open response variables into codes. You can then analyse the resulting codes […]
Introduction to cluster analysis
Cluster analysis is used as a method of segmenting the market on a combination of variables rather than the usual straightforward segmentation variables such as age, gender, location, etc. It is most effective when used with quantity variables or failing that, single-response variables with relatively many possible codes. All of the source data should be […]
Introduction to factor analysis
Factor Analysis is a data reduction technique that looks at responses to several variables and summarises them into composite variables, known as factors that make analysing the data a more manageable task. Also called Principal Components Analysis, its main use is in identifying the underlying patterns in the way customers have responded to a series […]