Weighting and RIM Weighting your survey data
This 30-minute webinar focuses on weighting your data in Snap XMP.
Weighting is used to ensure your data sample reflects the target audience without being biased towards one group or another. It can be used to even out proportions, allowing for simplified reporting of results.
RIM Weighting allows for the balancing of data across multiple questions, providing the adjustment of collected survey data to match a known population, such as those taken from a census.
Having created a weighting matrix, the webinar demonstrates how you can apply this to your analysis and reporting.