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Anonymisation in Surveys – Sending an email that doesn’t identify the participant

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When distributing anonymous surveys, the survey responses are not linked to a given participant. Participants are not tracked to identify whether they have responded, although if a participant opts out of the survey Snap Online records this to ensure that the participant does not receive further emails. You can set up your participant database in Snap Online or Snap Desktop. This tutorial describes how to set up the participant list in Snap Online. Please see worksheet Anonymisation in Surveys – Sending an email that doesn’t identify the participant (Snap Desktop) on how to set up the participant database in Snap Desktop.

What you need

  • A unique email address for each participant.
Example of an Excel spreadsheet used to upload participants

Uploading the participants

  1. Open your survey in Snap Online and from the survey’s Summary click on the Collect link.
  2. Select the Participants side menu to view the participants and invitations. The Participants Overview is selected by default.
  3. Click on the Participant list menu item to view the participants.
Participants side menu with Participant list highlighted
  1. Click on Upload Participants to open the Upload Participants Wizard.
  1. On the first page, click Select file to add the file with the participants’ data. The accepted formats are CSV and XLSX. Click Next.
Upload participants wizard - select spreadsheet
  1. Select the survey options for sending email invitations.
    • Select Send email invites/reminders to be able to send email invitations and reminders.
    • In Email address field, select the spreadsheet column that contains the email address for the participants. This field is required and Snap Online attempts to match the most likely column.
    • Do not select Seed data into invites/reminders as the seeded data could identify the participant.
Upload participants wizard - select survey options
  1. Click Next. The overview summarizes the chosen settings for you to review.
  2. Click Upload to upload the participants to the survey. The results are displayed when the upload is complete. Click Finish to close the wizard.

Creating the email invitation

  1. Click on the Invitations menu item to view the email invitations and reminders.
  2. Click Add Invitation to create an email invitation in the Email Editor.
Edit the invitation
  1. Add a heading in Subject.
  2. Type the email message in the message area.
  3. Click Insert tag to add a SurveyLink link. This provides a link for the participant to access the survey and must be included in the email message.
  4. You should also include a link enabling your participants to opt out of the survey. Click Insert tag and select the OptOut link.
  5. The link text can be customised by clicking Insert hyperlink InsertHyperlink.png.
  6. Click Save to save the email.
  7. The list of participants can be managed in Snap Online.

If there is a topic you would like a tutorial on, email to snapideas@snapsurveys.com

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