Introduction to the analysis variables window
The Analysis Variables window displays a summary of all the analysis variables including auto category variables, factor analyses, cluster analyses and groups that have been created in the survey. Analysis variables are derived from other variables, according to criteria you specify. Auto category variables These categorise open response variables into codes. You can then analyse the resulting codes […]
Introduction to cluster analysis
Cluster analysis is used as a method of segmenting the market on a combination of variables rather than the usual straightforward segmentation variables such as age, gender, location, etc. It is most effective when used with quantity variables or failing that, single-response variables with relatively many possible codes. All of the source data should be […]
Introduction to factor analysis
Factor Analysis is a data reduction technique that looks at responses to several variables and summarises them into composite variables, known as factors that make analysing the data a more manageable task. Also called Principal Components Analysis, its main use is in identifying the underlying patterns in the way customers have responded to a series […]
Exporting analyses
Moving analyses between surveys Snap Interchange Format (SnIF) is used to transfer analyses, including tables, charts, word clouds, lists and maps between surveys. For example, if a number of surveys require the same set of analysis definitions, these could be created in one survey, exported in a SnIF format file and then imported into another survey. In the following […]
Moving reports between surveys
Snap Interchange Format (SnIF) is a format used to transfer reports between surveys in Snap XMP Desktop. For example, if you have several surveys that all use the same reports, you can create them in one survey, exported into a SnIF format file and then imported into the other surveys. The following example shows exporting reports from a survey […]
Moving weights between surveys
You can move weights between surveys using the Snap Interchange Format (SnIF). For example, if several surveys needed the same weights, you could create them in one survey and export them into the others. The following example shows exporting weights from a survey to a file. The weights can also be exported via the clipboard. Click to open […]
Exporting and importing a survey
In Snap XMP Desktop, you can export and import a survey and its data. Transferring a survey from Snap XMP Desktop to SPSS In Snap XMP Desktop, you can export surveys in a format for importing into SPSS. This format is for use with SPSS version 7.4 and above. Note: When Snap XMP Desktop exports […]
Exporting and importing a questionnaire
Questionnaires can be exported from Snap XMP Desktop in the following ways These can be used to export the questionnaire into a report; either as a picture in a word-processing package, or into a slide show generated in a presentation package. Exporting a questionnaire to a word processing package Snap XMP Desktop can be used […]
Exporting a hierarchical survey to multiple surveys
You can use the hierarchical export wizard to analyse hierarchically structured surveys by creating a new survey containing each hierarchical element as a separate case. The Hierarchical export wizard splits hierarchically structured surveys into separate cases in another survey. A hierarchically structured survey generally has some common data, and then sets of identical questions. For example, One group of […]
Join Import Wizard
The Join Import Wizard merges two offline surveys that have been sent to the same participants but have different questions or variables. The two surveys are called the current survey and the donor survey. The current survey is the survey selected in the Survey Overview window and the donor survey is the survey that will be imported […]