Snap Surveys
MenuClose
  • Latest articles
  • SnapSurveys.com
  • Customer resources, Survey software

Generate Leads with Survey Software

  • Written by Susan E. DeFranzo
snap surveys placeholder image

You’ve gathered leads. Now what? Have you considered survey software?

customer-surveysYour sales team generates many sales leads throughout the year through attendance at trade shows and conferences, from webinars, pay-per-click campaigns, organic online searches, online forms, landing ages, customer referrals, and more. Unfortunately, many of these leads may stay in your CRM system as unconverted sales opportunities.

Have you considered using survey software as a lead generation tool?

Why? Survey software is not typically viewed as a sales tool; however, it can prove to be a great asset to any sales team. Surveys are an effective means of gathering information for lead qualification and scoring, as well gathering data on prospects needs. They are also a great tool to fuel engagement and gather important data that you can use to develop improved sales strategies. 

Let’s create a lead qualification and scoring survey

The information you gather from a lead qualification and scoring survey will help you determine if a prospect is indeed a viable prospect and can continue on in the buying cycle, or placed into a continued sales & marketing campaign for further lead nurturing.

Lead qualification and scoring questions should focus on:

  • Qualifying a company: Confirm if a prospect uses a current product (or service) that either compliments or competes with your product.
  • Determining prospect status: Is the prospect a decision-maker, part of a decision-making team, or a secondary influencer? This type of question is useful when setting the stage for a sales call or marketing campaign so messaging can be made as relevant and personalized as possible.
  • Determining budget: Identify how much the prospect spends (or expects to spend) on products similar to yours.
  • Verifying a plan: Determine when or how often the prospect is in the market for your type of product. This could trigger additional or future sales opportunities to the same prospect, or to other colleagues or departments throughout a company.
  • Creating a sales timeline: Combining the results of “verifying a plan” and creating a sales timeline, the result is an indication of when the prospect will begin the journey through the buying cycle.

Note: Keep in mind; don’t sell in your survey. That’s poor practice and distasteful. You will more than likely turn off your prospects if you try to sell to them in a survey. Use the data you gather from surveys to develop sales strategies to convert sales, and use this opportunity to gather data for lead qualification and scoring.

Related topics

You might also be interested in:

workers in hi-vis jacket and hard hat smiling

New product launch: MCA Wellbeing-at-Sea Tool

graphic showing example of question carousels in surveys

Introducing Question Carousels – a different way to present questions and answers

Snap Surveys on GSA Schedules Contractor

Snap Surveys Certified as a Small Business GSA Schedules Contractor

smartly dressed man speaking on stage to an audience

New product launch: Event Experience Survey

Connect with us

Linkedin-in Twitter Facebook-f
Snap Surveys
Copyright © 2010–2022 Snap Surveys Ltd. All rights reserved worldwide.

Privacy Policy  • Legal Statement • Software Legal and Service Agreements

We use cookies to improve your experience on our website and to show you personalised content. You can allow all cookies or manage them using the settings below.
Allow All
Read more
Cookies Settings
Cookie Box Settings
Cookie Box Settings

Cookie settings

You can decide which cookies you wish to allow and can change your settings at any time. You cannot prevent our use of strictly necessary cookies. For more information about the cookies we use, please see our cookie policy.

With the slider, you can enable or disable different types of cookies:

  • Essential
  • Functionality
  • Analytics
  • Advertising

This website will:

  • Strictly necessary: remember your cookie permission setting
  • Strictly necessary: allow session cookies
  • Strictly necessary: authenticate that you are logged into your user account

This website won't:

  • Functionality: remember your online chat ID
  • Analytics: keep track of your visited pages and interaction taken
  • Analytics: keep track of your location and region based on your partial IP number
  • Analytics: keep track of the time spent on each page and the videos you watch
  • Analytics: identify the device you are using
  • Targeting: identify if you contacted or called us as a result of one of our adverts

This website will:

  • Strictly necessary: remember your cookie permission setting
  • Strictly necessary: allow session cookies
  • Strictly necessary: authenticate that you are logged into your user account
  • Functionality: remember your online chat ID

This website won't:

  • Analytics: keep track of your visited pages and interaction taken
  • Analytics: keep track of your location and region based on your partial IP number
  • Analytics: keep track of the time spent on each page and the videos you watch
  • Analytics: identify the device you are using
  • Targeting: identify if you contacted or called us as a result of one of our adverts

This website will:

  • Strictly necessary: remember your cookie permission setting
  • Strictly necessary: allow session cookies
  • Strictly necessary: authenticate that you are logged into your user account
  • Functionality: remember your online chat ID
  • Analytics: keep track of your visited pages and interaction taken
  • Analytics: keep track of your location and region based on your partial IP number
  • Analytics: keep track of the time spent on each page and the videos you watch
  • Analytics: identify the device you are using

This website won't:

  • Targeting: identify if you contacted or called us as a result of one of our adverts

This website will:

  • Strictly necessary: remember your cookie permission setting
  • Strictly necessary: allow session cookies
  • Strictly necessary: authenticate that you are logged into your user account
  • Functionality: remember your online chat ID
  • Analytics: keep track of your visited pages and interaction taken
  • Analytics: keep track of your location and region based on your partial IP number
  • Analytics: keep track of the time spent on each page and the videos you watch
  • Analytics: identify the device you are using
  • Targeting: identify if you contacted or called us as a result of one of our adverts

This website won't:

Save & Close