Rating Scales for Satisfaction Survey Questionnaires

When designing a satisfaction survey, it is highly like you will need to implement rating scales in your questionnaire.  Ratings are subjective assessments that use a personal set of standards to evaluate your product or service.  Rating scale questions are used in Satisfaction Surveys of all types such as: Customer Satisfaction Surveys, Employee Satisfaction Surveys, Healthcare or Patient Satisfaction Surveys, and Educational Surveys such as Student Evaluations and Course Evaluations.  Continue reading

Survey Questionnaire Design: Checklist for Factual (Behavioral) Questions

Whether you are designing an Online, Paper, Kiosk or Mobile Survey, this checklist of question development tips will help you to build the best survey questionnaire for your study. Continue reading

Surveys and The Components of Precision Questions

As you develop your online, kiosk, mobile or paper survey, you should be creating questions that are as precise as possible.  Precision questions have the highest degree of accuracy and truthfulness as a result of the Respondents ability to recall events with ease. 

When asking questions about behaviors and activities, the following components contribute to improving the precision of questions:  Continue reading

Survey Design: Sequencing Survey Questions

When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions.  The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions.  Proper question sequencing is important in all types of surveys including:  Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more.   Continue reading

What’s the difference between qualitative and quantitative research?

Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.  Many mistakenly think the two terms can be used interchangeably.

So what is the difference between Qualitative Research and Quantitative Research? Continue reading

Tips for setting up a Snap smartphone survey

Smartphone survey set-up

Smartphone surveys using Snap software

If you are designing a survey that is principally going to be used on smartphones, the best practice is to design the layout for the survey accordingly. If you are a Snap customer you can use one of the PDA style templates provided with Snap.  A recent worksheet gave general tips on setting up a smartphone survey as well as showing how to set one up in Snap.

 
Do:

  • Think about the size of the screen that people will read it on
  • Have ten or fewer questions
  • Use small graphics or no graphics
  • Have one question per page (to reduce the need to scroll) Continue reading