Customer Satisfaction Surveys – Understanding Sampling Errors for Your Successful Survey

When planning your customer satisfaction survey it is important, as with any survey, to consider the various ways you select your target population, in order to minimize sampling errors. A clear understanding of sampling errors can help guide you in the development of the best possible customer satisfaction questionnaire. If your information is accurate and well sampled, clear and definitive business decisions can be made as a result of your findings. Continue reading