We welcome you to join us this Wednesday, August 14th for a FREE webinar on the topic of: Planning Your Survey to Deliver Impactful Insight
When: Wednesday, August 14th
Time: UK: 14:00 BST | US:9:00 AM EDT / 10:00 AM CDT
Presenter: Jane Woolley, Insight Management Academy
This webinar, Impactful Insight – Part 1, is part of our Snap Summer Camp 2013 series, a series of free webinars taking place between June to September, 2013.
In part 1 of “Impactful Insight,” Jane Woolley, a customer insight consultant for Insight Management Academy, will challenge you to think about exactly what “insight” is, and will show you how to ensure your surveys are planned to deliver effective insight aligned with business/organizational goals.
Jane will explain that insight should be financially valuable to an organization and how to achieve and demonstrate this. She will show you a step-by-step guide to two simple techniques, commercial valuation and SCQAB, which will guarantee that your insight is impactful.
Prior to becoming a consultant, Jane was Head of Customer & Stakeholder Insight at London Underground. She brought the team from being market research service providers to strategic protagonists of the customer perspective. Her work has contributed to the steady growth in tube customer satisfaction over the past decade.
Follow Snap Summer Camp on Twitter using #snapcamp13.