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Surveys are a great tool to gather data quickly and efficiently. Survey software solutions are cost-effective tools for designing and administering online surveys, with the capability of analyzing survey results easily in one centralized software system.
There are a variety of available survey software solutions available. For online surveys, simple online survey tools will allow you to create quick surveys with basic formatting and administration options, and basic analysis tools. More advanced online survey software solutions, such as Snap Survey Software, have more sophisticated functionality ideal for planning more complex survey formatting, survey question logic, and advanced analysis capabilities.
More advanced survey software solutions contain the following features for online surveys and more.
Flexible survey design capabilities. Survey software solutions enable you to create unique survey designs with colors, fonts, font sizing, columns, headers, graphics, and multi-media files, which can help you match your online survey to your company’s brand. Some advanced survey software tools offer templates to help get you started. Additionally, the software you choose should offer a selection of question types including: single-response, multiple response, grid, time, date, open-ended (open-responses, comments), and interactive question styles such as image questions, data-pickers, and sliders, with the ability to design and administer in multiple languages.
Multi-mode survey design capabilities. Advanced survey software solutions can output the same survey into different formats, including: paper, online, mobile (including iPad, iPhone, Android, and Smartphone), kiosk, and telephone. The structure and content of the survey remains the same for each mode, but the appearance will be different for each mode. For example, kiosk surveys will require larger buttons and online surveys may contain routing instructions invisible to the respondent.
Routing (Skip logic). With more complex online surveys or mobile surveys, it’s often useful to allow respondents to skip a question or a whole section of questions that do not pertain to them. Routing allows respondents to ‘skip’ to the sections of a survey directly relevant to them based on their given answers, giving them a more engaging survey experience. Example: If a respondent answers “no” to question 6, the routing will skip the respondent to the next most relevant question, say question 9, for example.
Piping (Text Substitution). Piping, also known as text substitution, enables answers to be pulled from one part of a survey into another. Piping reflects answers given by the respondent and changes the questions that follow depending on the context. For instance, the answer to one question can be passed into the text of a subsequent question. Piping allows you to tailor surveys more closely to your respondents and provide a better overall survey experience. Piping is also useful for CATI, CAPI, and on-screen survey interviewing.
Which of the following countries you said you visited in the last 5 years was your favorite? Please choose one.
Are you likely to visit England again on vacation within the next year?
- Don’t know
Randomization and rotation of questions. The order of a set of survey questions, or the set of answer options to a survey question can often affect respondents’ answers. The capability to automatically randomize the order of online survey questions or answer options will help avoid this issue.
Data collection and response management. More sophisticated survey software solutions for online surveys and mobile surveys provide an advanced platform for data collection and response management, including:
- applying quotas to control the number of respondents completing the survey;
- use patterns to validate open responses;
- auto schedule email invitations and reminders;
- allow respondents to log-in to a survey;
- save partial response data;
- collect paradata (time, duration, etc.);
- track multiple iterations of a survey (for multi-mode or multi-language survey versions);
Data analysis. One of the primary differentiators between low- and higher-priced survey software solutions is their ability to analyze and interpret survey results. Low-cost solutions provide simple reporting options, and in some cases, allow you to download reports into Excel or another software program for further data analysis. Advanced online survey software encompasses greater flexibility and more capabilities to conduct data analysis within one complete system, including: cross-tabulation to see the data relationships between different sets of questions; customizable table and chart layout; filtering, weighting, and scoring; as well as complex statistical analysis, including multivariate statistical methods such as Factor and Cluster Analysis.
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