Facts International adopt Snap Surveys Mobile Anywhere interviewing technology

Facts International, part of the CIE Group and one of the leading research agencies in the UK, has partnered with Snap to offer clients a unique service that delivers instant updates to tablet and smartphone technology in a move that makes them the first company in the UK to adopt this approach.

The technology allows windows-based mobile devices to upload information instantly via an internet connection to a specialist portal. This offers clients real time reporting and almost instant access to their insight, and operates anywhere regardless of broadband speed.

Crispin Beale, CEO of Facts International, commented: “Facts International is fast gaining a reputation for the adoption of new and innovative technology, and this latest addition to our technology portfolio means that we are able to offer an even faster, more efficient and effective service to our clients. With a record year predicted for Facts International, we anticipate a flying start to 2012”.

Peter Wills, Chairman of Snap, commented, “Our proprietary ‘Mobile Anywhere’ technology provides the solution to the problem of data being downloaded only when ‘back at base’, and Snap’s innovative design means that updates to the questionnaire and responses take place automatically, providing analysis in real time. Questionnaires on mobiles can be just as engaging as those online with the full array of features including routing/skip patterns, images, videos and sliders. We look forward to working with Facts International to make the use of our windows-based mobile research technology more effective for their clients”.

Facts International is one of the UK’s foremost market research companies specialising in the provision of research and fieldwork/tabulation services direct to major UK and international clients, as well as to other well-known market research agencies. www.cie.uk.com

Find out more about Snap’s Mobile Anywhere

Comments are closed.