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Creating a semantic scale question from scratch

Semantic scale questions allow you to measure people's attitudes towards contrasting adjectives or objects. Each pair of items is at opposite ends of a bipolar scale.

You can insert a group of semantic scale questions together.

Semantic Scale grid example

You can display them using an interactive slider.

You need to update older surveys to use a Snap 11 template to use this type of question.

  1. Press [Enter] to create a new question.

    Use the Scroll down arrow button to change the Style to Semantic Scale First. If it is not available in the list, select More Styles... and scroll to Semantic Scale First in the Style Picker dialog, then click [OK].

    Semantic Scale First selected in Style Picker

  2. An empty question will be created with two codes.

    New Semantic Scale First example

    Type your question text, for example "How would you describe the product?" Press the [Down Arrow] key to move to the first label. Type the adjective at one end of the scale (such as "Cheap").

  3. Press the [Image: Right Arrow] key to move to the first code in the question.

    New Semantic Scale First example

    Press [Tab] to add further codes

    Press the [Image: Right Arrow] key to move to the second label and type the adjective at the other end of the scale (such as "Expensive").

    New Semantic Scale First complete example

  4. Press [Tab] if you wish to create a grid of semantic scale questions or press [Enter] to create a different type of question.

See Also

Inserting Multi Choice questions

Inserting an "Other" question

Inserting a Grid question

Inserting an Open question

Editing question text and code labels

Finding text in the questionnaire window

Spell checking your questionnaire