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Principles and Practice of Questionnaire Design - Level 3 course

  • Duration: 1 day
  • Course schedule: 10.00 hrs - 16.30 hrs
  • Dress code: Business casual
  • How do I book the course?
  • If you have 6-8 members of staff that require training, we offer company training at all our training venues or at your premises.
  • If this isn't what you are looking for we can offer you a face to face consultancy for up to 3 delegates or training via webex (telephone and internet required), covering the training material of your choice.

Course outline

Overview

This course is designed to help you create effective surveys that will give you accurate information about the demographics, behaviours, choices, and opinions of your sample or target population. The course materials include a set of checklists to guide the user at each stage of the design process, and exercises to practice the skills during the course. The course is designed as an interactive course for up to 8 delegates, but can also be run in seminar format for larger groups.

Audience

This course is aimed at novice or experienced survey and questionnaire designers who wish to improve the accuracy of the data they gather from surveys.  Snap survey software may be used for illustration during the course, but delegates will not require any prior knowledge or experience of Snap survey software.

Prerequisites

There are no specific prerequisites for attending this course. Standard exercises will be used during the course, but if you wish you may bring along a current questionnaire or notes regarding a planned or current survey of your own which you can work with during the exercise sessions.

Course Content

Setting Survey Objectives

  • Setting objectives
  • Defining the target population

Media and Sample Selection

  • Selecting Data Collection Modes
  • Mixed Mode surveys
  • Methods of Sample Selection
  • Non-response follow-up plans

Planning the Questionnaire

  • Defining the Information required
    • Types of Data
    • Types of Analysis
  • Sections and Sequencing
  • Routing/tailored sequencing

Question Types and Data Types

  • Closed Questions
    • Single and Multiple Response
    • Don’t Know responses
  • Open Questions
  • Ranking Questions
  • Grids and Compound Grids
  • Totalise functions

Rating Scales and Attitude Measurement

  • Number of Points
  • Balanced or unbalanced
  • Don’t Know Responses
  • Types of Rating Scale
    • Likert Scale
    • Semantic Differential Scale
    • Stapel Scale
    • Graphical Scales

Writing the Questionnaire

  • Qualities of a good question
  • Avoiding Ambiguity
  • Avoiding bias
  • Use of Language
  • Question order

Layout and Formatting

  • Paper questionnaires
  • Web questionnaires
  • Offline questionnaires

Pre-release checks

  • Piloting the survey
  • Data Protection issues
  • Multicultural Issues

Exercises

What's next?

Please contact us via email: training@snapsurveys.com or Phone: +44 (0) 1454 280 820 for any enquiry you may have concerning your Snap training requirements.