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Tomorrow's MBA
Thank you for taking the time to visit the Tomorrow’s MBA study.  The study is being carried out by CarringtonCrisp, education marketing and research specialists, in conjunction with EFMD and ABS.  Data is being collected on behalf of business schools around the world to better understand the expectations of future MBA students.  Completing the survey should take about ten minutes of your time. If you are unable to answer a question or it is not applicable to you, please continue to the next question and complete the remainder of the survey.

To thank you for taking part, we will enter your name in to a draw to win one of three £100 Amazon gift vouchers. Full terms and conditions of the prize draw can be found at www.carringtoncrisp.com. Simply leave your email address and when the survey is completed later this year a draw will be made and the three lucky winners notified.
Any information provided from your answers is anonymous and will not be used to identify any individual.  Confidentiality of individual responses is guaranteed in line with The Market Research Society Code of Conduct and will not be passed to any third party for any purpose.  Any personal details collected for the prize draw will only be used for the specific purpose of contacting the prize winner.
Thank you again for taking the time to complete the survey. Simply proceed below.
How many years work experience do you have following your first degree?  
Please indicate if you are considering studying full-time, part-time or by distance learning?
How strong is your interest in studying an MBA?
When would you hope to start your MBA studies?
Would you consider studying a specialist Masters (MA or MSc) degree rather than an MBA?
In making your decision about which MBA to study, how important are the following to you?  Please rank each statement on a scale from 1 to 6 where 1 means very unimportant and 6 means very important.

I am looking for an MBA…
           
that has strong practical content          
with an international mix of students          
that includes a specialist subject as an option          
that has content I can tailor to my needs          
that combines academic theory with real world application          
that will challenge me to think differently          
that will improve my career prospects          
that will improve my earning potential          
that will provide me with new skills          
that has a good range of modules available for study          
that offers good value for money          
with flexible study options (e.g part-time, evening, distance learning)          
with international study options          
with work experience opportunities          
that includes a strong focus on corporate social responsibility/ethics in business          
that requires applicants to take the GMAT          
with a strong reputation for teaching expertise          
with small class sizes          
that has students with a wide mix of experience          
In making your decision about which Business School/MBA provider to study with, how important are the following to you? Please rank each statement on a scale from 1 to 6 where 1 means very unimportant and 6 means very important.

If you have no opinion or the statement is not applicable to you, then leave that particular line blank.

I am looking for a Business School/MBA provider…
           
with a strong academic reputation          
that will equip me with skills that can be practically applied in business          
that has programme content informed by close links with business and industry          
with world-class research          
that will encourage and inspire an enterprising attitude          
that focuses on giving students a global perspective          
that has a diverse mix of international staff and students          
that has been recommended to me          
with a strong alumni network          
that has a good record of enhancing career prospects          
with high quality teaching staff          
where flexible study patterns allow me to work and study at the same time          
that is a long established provider of management and business education          
with high standards of customer service          
that is located close to where I live/work          
that has a high league table ranking          
that has good library facilities          
that has good classroom facilities          
located in a major city          
that provides dedicated career services for MBA students          
Where are you most likely to consider studying? Please tick one box only.

When I am deciding where to study, my search is focused on schools:
 
 
 
 
 
 
   
 
 
   
What is the maximum distance from where you live, that you would consider studying? Please tick one box only.

When I am deciding where to study, my search was focused on schools:
 
 
 
 
Teaching and Learning

For each statement, please rate below elements of the teaching and learning mix on a scale from 1 to 6 where 1 is very unimportant and 6 is very important.  
             
Block taught weekends              
Block weeks            
Evenings            
E-learning            
Blended learning - a combination of face to face and e-learning            
Which business school/MBA provider are you considering or likely to consider for studying your MBA?  Please tick as many as you wish.

Europe
   
Africa, Asia and Australasia
   
Americas
   
   
   
From those that you have selected please indicate your first preference.  Select only one school from all those shown below.
Europe
Africa, Asia and Australasia
Americas
From those that you have selected please indicate your second preference.  Select only one school from all those shown below.
Europe
Africa, Asia and Australasia
Americas
What are the three main reasons for considering each business school/MBA provider?

School 1 - Q14
 
 
 
What are the three main reasons for considering each business school/MBA provider?

School 1 -  Q15
 
 
 
What are the three main reasons for considering each business school/MBA provider?

School 1 -  Q16
 
 
 
What are the three main reasons for considering each business school/MBA provider?

School 1 -   Q11.a
 
 
 
What are the three main reasons for considering each business school/MBA provider?

School 1 - Q12.a
 
 
 
What are the three main reasons for considering each business school/MBA provider?

School 1 - Q13.a
 
 
 
School 2 - Q17
 
 
 
School 2 - Q18
 
 
 
School 2 - Q19
 
 
 
School 2 - Q11.a
 
 
 
School 2 - Q12.a
 
 
 
School 2 - Q13.a
 
 
 
If you have already considered other business schools/MBA providers and rejected them, please indicate the three main reasons for rejecting schools?
 
 
 
What is most valuable to you in terms of content when looking for an MBA?  Please select the five items which you would consider most valuable as part of your MBA studies.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
Which rankings have you consulted while choosing an MBA?  Tick as many as appropriate.
How important are MBA rankings in your choice of business school/MBA provider?
 
 
 
 
 
   
Please indicate which is the most important accreditation for you?
How important is accreditation to your choice of business school/MBA provider?  
 
 
 
 
When deciding where to study an MBA, which of the following specific media are you using? Please tick all that apply.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
Of those you have selected, please indicate which were the three most useful, where 1 is the most useful.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What support for your career development and job search do you expect as part of the MBA experience?

Please indicate on a scale from 1 to 6, where 1 is very unimportant and 6 is very important, how you feel about each of these statements

The business school/MBA provider will …
             
Provide a dedicated careers service for MBA students            
Provide career services to alumni            
Arrange a career fair with prospective employers            
Seek placement/intern opportunities for students during their studies              
Arrange for employers to make presentations on campus            
Seek out opportunities for students on graduation            
Offer similar services as an executive search firm would deliver            
Assist students with interview skills and CVs            
Post student CVs on a secure website for employers to search            
How important are cost issues in your decision to study for an MBA? Please indicate on a scale from 1 to 6, where 1 is strongly disagree and 6 is strongly agree how you feel about each of these statements.

I will choose an MBA course …
           
Because it is the least expensive of my preferred business schools/MBA providers          
If it offers flexible payment arrangements          
If I believe it offers good value for money          
If there are scholarships available          
Because I expect to get a highly paid job to pay back my fees          
Because there are loans available to cover the fees          
Because the cost of living is lower in a particular location          
Irrespective of cost as my decision is based on other factors          
What length of programme would you prefer? Please choose one option only.
Has your view of the MBA qualification changed during the last twelve months?
If yes, have you become:
How much have the following items affected your view of the MBA qualification in the last year?  Please rate each statement on a scale from 1 to 5, where 1 means not at all and 5 means a great deal.
           
Media coverage about the role of bankers with MBA degrees          
Marketing by business schools          
General media coverage of business schools          
Blogs about and by MBA students and graduates          
Meeting MBA alumni          
Visiting business schools          
Working with MBA graduates          
Media coverage of the global crisis          
Other          
Are you male or female?
What is your age?
Please indicate where you heard about this survey:
Thank you for completing this study.
 
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