Tomorrow's MBA

Thank you for taking the time to visit the Tomorrow’s MBA study.  The study is being carried out by CarringtonCrisp, education marketing and research specialists, in conjunction with EFMD and ABS.  Data is being collected on behalf of business schools around the world to better understand the expectations of future MBA students.  Completing the survey should take about ten minutes of your time. If you are unable to answer a question or it is not applicable to you, please continue to the next question and complete the remainder of the survey. To thank you for taking part, we will enter your name in to a draw to win one of three £100 Amazon gift vouchers. Full terms and conditions of the prize draw can be found at www.carringtoncrisp.com. Simply leave your email address and when the survey is completed later this year a draw will be made and the three lucky winners notified.

Any information provided from your answers is anonymous and will not be used to identify any individual.  Confidentiality of individual responses is guaranteed in line with The Market Research Society Code of Conduct and will not be passed to any third party for any purpose.  Any personal details collected for the prize draw will only be used for the specific purpose of contacting the prize winner.

Thank you again for taking the time to complete the survey. Simply proceed below.

How many years work experience do you have following your first degree?

None

Less than 2 years

Between 2 years and  7 years

More than 7 years

I don’t have a first degree

Please indicate if you are considering studying full-time, part-time or by distance learning?

Full-time

Part-time

Distance learning

How strong is your interest in studying an MBA?

I have already made applications

It is something I am seriously considering

It is something I would like to do

It is one of a number of options I am considering

It is only a distant possibility

When would you hope to start your MBA studies?

In the next 12 months

In the next 12-24 months

Beyond 24 months

Would you consider studying a specialist Masters (MA or MSc) degree rather than an MBA?

Yes

No

Maybe

If yes, what specialism would you be particularly interested in?

In making your decision about which MBA to study, how important are the following to you?  Please rank each statement on a scale from 1 to 6 where 1 means very unimportant and 6 means very important. I am looking for an MBA…
	Very unimportant (1)		2		3		4		5		Very important (6)
that has strong practical content
with an international mix of students
that includes a specialist subject as an option
that has content I can tailor to my needs
that combines academic theory with real world application
that will challenge me to think differently
that will improve my career prospects
that will improve my earning potential
that will provide me with new skills
that has a good range of modules available for study
that offers good value for money
with flexible study options (e.g part-time, evening, distance learning)
with international study options
with work experience opportunities
that includes a strong focus on corporate social responsibility/ethics in business
that requires applicants to take the GMAT
with a strong reputation for teaching expertise
with small class sizes
that has students with a wide mix of experience

In making your decision about which Business School/MBA provider to study with, how important are the following to you? Please rank each statement on a scale from 1 to 6 where 1 means very unimportant and 6 means very important. If you have no opinion or the statement is not applicable to you, then leave that particular line blank. I am looking for a Business School/MBA provider…
	Very unimportant (1)		2		3		4		5		Very important (6)
with a strong academic reputation
that will equip me with skills that can be practically applied in business
that has programme content informed by close links with business and industry
with world-class research
that will encourage and inspire an enterprising attitude
that focuses on giving students a global perspective
that has a diverse mix of international staff and students
that has been recommended to me
with a strong alumni network
that has a good record of enhancing career prospects
with high quality teaching staff
where flexible study patterns allow me to work and study at the same time
that is a long established provider of management and business education
with high standards of customer service
that is located close to where I live/work
that has a high league table ranking
that has good library facilities
that has good classroom facilities
located in a major city
that provides dedicated career services for MBA students

Where are you most likely to consider studying? Please tick one box only. When I am deciding where to study, my search is focused on schools:
Within 50kms of where I live		In Europe		In Australasia
Within the region that I live		In North, Central or South America		Anywhere in the world
Within the country that I live		In Africa
Within the continent that I live		In Asia

What is the maximum distance from where you live, that you would consider studying? Please tick one box only. When I am deciding where to study, my search was focused on schools:
Less than 30 minutes travel time		1-2 hours travel time		Anywhere with a distance learning provision
31-60 minutes travel time		Over 2 hours travel time		Distance is not an issue for me

Teaching and Learning For each statement, please rate below elements of the teaching and learning mix on a scale from 1 to 6 where 1 is very unimportant and 6 is very important.
	Very unimportant (1)		2		3		4		5		Very important (6)
Block taught weekends
Block weeks
Evenings
E-learning
Blended learning - a combination of face to face and e-learning

Which business school/MBA provider are you considering or likely to consider for studying your MBA?  Please tick as many as you wish. Europe
Aston Business School	Frankfurt School of Finance and Management	London Business School	Staffordshire University Business School
Birmingham Business School	Grenoble Graduate School of Business	Mannheim Business School, University of Mannheim	TiasNimbas Business School
BPP Business School	HEC Paris	Newcastle Business School, Northumbria University	University College Dublin: Smurfit
Bradford School of Management	Hull University Business School	Newcastle University Business School	University of Bath School of Management
Bristol Business School, University of West of England	IE Business School	Norwich Business School, University of East Anglia	University of Edinburgh Business School
Brunel Business School, Brunel University	IESE Business School	Nottingham Business School, Nottingham Trent University	University of Exeter Business School
Cass Business School, City University	IMD	Oxford Brookes University Business School	University of Strathclyde Business School
Copenhagen Business School	INSEAD	Portsmouth Business School, University of Portsmouth	University of Surrey School of Management
Cranfield School of Management	Judge Business School, University of Cambridge	Rotterdam School of Management, Erasmus University	Vlerick Leuven Gent Management School
Derbyshire Business School, University of Derby	Kingston Business School, Kingston University	Royal Holloway School of Management	Warwick Business School, University of Warwick
Esade Business School	Lancaster University Management School	Said Business School, University of Oxford	Westminster Business School, University of Westminster
ESC Lille School of Management	Leeds Business School, Leeds Metropolitan University	SDA Bocconi	Other
ESMT, Berlin	Leeds University Business School	Sheffield Business School, Sheffield Hallam University

Please specify

Africa, Asia and Australasia
Australian School of Business, UNSW	Melbourne Business School	QUT, Brisbane Graduate School of Business	University of Queensland Business School
Ceibs	Murdoch Business School, Murdoch University	University of Adelaide Business School	University of Waikato Business School
Curtin Graduate School of Business, Curtin University	Nanyang Business School	University of Auckland Business School	University of Western Australia Business School
Hong Kong UST Business School	National University of Singapore School of Business	University of Cape Town GSB	Other
Indian School of Business	Perth Graduate School of Business, Edith Cowan University	University of Otago Business School

Please specify

Americas
Columbia Business School	MIT Sloan School of Management	University of Chicago: Booth	York University: Schulich
Coppead	New York University: Stern	University of Pennsylvania: Wharton	Other
Dartmouth College: Tuck	Northwestern University: Kellogg	University of Toronto: Rotman
Duke University: Fuqua	Stanford University GSB	University of Western Ontario: Ivey
Harvard Business School	University of British Columbia: Sauder	Yale School of Management

Please specify

From those that you have selected please indicate your first preference.  Select only one school from all those shown below.

Europe

Aston Business School

Birmingham Business School

BPP Business School

Bradford School of Management

Bristol Business Scholl, University of West of England

Brunel Business School, Brunel University

Cass Business School, City University

Copenhagen Business School

Cranfield School of Management

Derbyshire Business School, University of Derby

Esade Business School

ESC Lille School of Management

ESMT, Berlin

Frankfurt School of Finance and Management

Grenoble Graduate School of Business

HEC Paris

Hull University Business School

IE Business School

IESE Business School

IMD

INSEAD

Judge Business School, University of Cambridge

Kingston Business School, Kingston University

Lancaster University Management School

Leeds Business School, Leeds Metropolitan University

Leeds University Business School

London Business School

Mannheim Business School, University of Mannheim

Newcastle Business School, Northumbria University

Newcastle University Business School

Norwich Business School, University of East Anglia

Nottingham Business School, Nittingham Trent University

Oxford Brookes University Business School

Portsmouth Business School, University of Portsmouth

Rotterdam School of Management, Erasmus University

Royal Holloway School of Management

Said Business School, University of Oxford

SDA Bocconi

Sheffield Business School, Sheffield Hallam University

Staffordshire University Business School

TiasNimbas Business School

University College Dublin: Smurfit

University of Bath School of Management

University of Edinburgh Business School

University of Exeter Business School

University of Strathclyde Business School

University of Surrey School of Management

Vlerick Leuven Gent Management School

Warwick Business School, University of Warwick

Westminster Business School, University of Westminster

Q11.a

Africa, Asia and Australasia

Australian School of Business, UNSW

Ceibs

Curtin Graduate School of Business, Curtin University

Hong Kong UST Business School

Indian School of Business

Melbourne Business School

Murdoch Business School, Murdoch University

Nanyang Business School

National University of Singapore School of Business

Perth Graduate School of Business, Edith Cowan University

QUT, Brisbane Graduate School of Business

University of Adelaide Business School

University of Auckland Business School

University of Cape Town GSB

University of Otago Business School

University of Queensland Business School

University of Waikato Business School

University of Western Australia Business School

Q12.a

Americas

Columbia Business School

Coppead

Dartmouth College: Tuck

Duke University: Fuqua

Harvard Business School

MIT Sloan School of Management

New York University: Stern

Northwestern University: Kellogg

Stanford University GSB

University of British Columbia: Sauder

University of Chicago: Booth

University of Pennsylvania: Wharton

University of Toronto: Rotman

University of Western Ontario: Ivey

Yale School of Management

York University: Schulich

Q13.a

From those that you have selected please indicate your second preference.  Select only one school from all those shown below.

Europe

Aston Business School

Birmingham Business School

BPP Business School

Bradford School of Management

Bristol Business Scholl, University of West of England

Brunel Business School, Brunel University

Cass Business School, City University

Copenhagen Business School

Cranfield School of Management

Derbyshire Business School, University of Derby

Esade Business School

ESC Lille School of Management

ESMT, Berlin

Frankfurt School of Finance and Management

Grenoble Graduate School of Business

HEC Paris

Hull University Business School

IE Business School

IESE Business School

IMD

INSEAD

Judge Business School, University of Cambridge

Kingston Business School, Kingston University

Lancaster University Management School

Leeds Business School, Leeds Metropolitan University

Leeds University Business School

London Business School

Mannheim Business School, University of Mannheim

Newcastle Business School, Northumbria University

Newcastle University Business School

Norwich Business School, University of East Anglia

Nottingham Business School, Nittingham Trent University

Oxford Brookes University Business School

Portsmouth Business School, University of Portsmouth

Rotterdam School of Management, Erasmus University

Royal Holloway School of Management

Said Business School, University of Oxford

SDA Bocconi

Sheffield Business School, Sheffield Hallam University

Staffordshire University Business School

TiasNimbas Business School

University College Dublin: Smurfit

University of Bath School of Management

University of Edinburgh Business School

University of Exeter Business School

University of Strathclyde Business School

University of Surrey School of Management

Vlerick Leuven Gent Management School

Warwick Business School, University of Warwick

Westminster Business School, University of Westminster

Q11.a

Africa, Asia and Australasia

Australian School of Business, UNSW

Ceibs

Curtin Graduate School of Business, Curtin University

Hong Kong UST Business School

Indian School of Business

Melbourne Business School

Murdoch Business School, Murdoch University

Nanyang Business School

National University of Singapore School of Business

Perth Graduate School of Business, Edith Cowan University

QUT, Brisbane Graduate School of Business

University of Adelaide Business School

University of Auckland Business School

University of Cape Town GSB

University of Otago Business School

University of Queensland Business School

University of Waikato Business School

University of Western Australia Business School

Q12.a

Americas

Columbia Business School

Coppead

Dartmouth College: Tuck

Duke University: Fuqua

Harvard Business School

MIT Sloan School of Management

New York University: Stern

Northwestern University: Kellogg

Stanford University GSB

University of British Columbia: Sauder

University of Chicago: Booth

University of Pennsylvania: Wharton

University of Toronto: Rotman

University of Western Ontario: Ivey

Yale School of Management

York University: Schulich

Q13.a

What are the three main reasons for considering each business school/MBA provider? School 1 - Q14

What are the three main reasons for considering each business school/MBA provider? School 1 -  Q15

What are the three main reasons for considering each business school/MBA provider? School 1 -  Q16

What are the three main reasons for considering each business school/MBA provider? School 1 -   Q11.a

What are the three main reasons for considering each business school/MBA provider? School 1 - Q12.a

What are the three main reasons for considering each business school/MBA provider? School 1 - Q13.a

School 2 - Q17

School 2 - Q18

School 2 - Q19

School 2 - Q11.a

School 2 - Q12.a

School 2 - Q13.a

If you have already considered other business schools/MBA providers and rejected them, please indicate the three main reasons for rejecting schools?

What is most valuable to you in terms of content when looking for an MBA?  Please select the five items which you would consider most valuable as part of your MBA studies.
Information Management		International Business		Outsourcing
Business and Financial Environment		Organisation Theory and Management		Risk Management
Financial Resources Management		Corporate Social Responsibility		Financial Accounting
Managing People and Organisations		Project Management		Sustainability
Marketing		Ethics		Management Accounting
Operations Management		E-commerce		Corporate Governance
Strategic Management		Business Law		Taxation
Leadership		Market Research		Interpersonal skills (communication, presentation, etc)
Business Forecasting and Modelling		Data Analysis		Other
Corporate Finance		Creativity
Entrepreneurship		Logistics

Please specify

Which rankings have you consulted while choosing an MBA?  Tick as many as appropriate.

Financial Times

BusinessWeek

EdUniversal

The Economist Intelligence Unit (EIU)

Wall Street Journal

None

Other

Please specify

How important are MBA rankings in your choice of business school/MBA provider?
Not important at all		Not very important		Neither important nor unimportant		Important		Very important

Please indicate which is the most important accreditation for you?

AACSB

AMBA

EQUIS

EPAS

Not applicable

Other

Please specify

How important is accreditation to your choice of business school/MBA provider?
Not important at all		Not very important		Neither important nor unimportant		Important		Very important

When deciding where to study an MBA, which of the following specific media are you using? Please tick all that apply.
Alumni magazine		Harvard Business Review		MBAworld.com		MBA.com
The Economist		University publication		Economist.com		mbaprograms.org
National/regional/local newspaper		Which MBA		Masterstudies.com		gradschools.com
National/regional/local magazine		University/business school website		topmba.com		bestbizschools.com
Financial Times		YouTube		worldclassmba.com		Hotcourses
Hobson's Good Universities Guide		FT.com		Google		LinkedIn
International Herald Tribune		Facebook		Yahoo		BusinessBecause
BusinessWeek		EFMD.org		QS World MBA Tour fairs		Other
Wall Street Journal		AACSB.com		accessmba.com

Please specify

Please specify the title of the newspaper

Please specify the title of the magazine

Of those you have selected, please indicate which were the three most useful, where 1 is the most useful.
Alumni magazine
The Economist
National/regional/local newspaper
National/regional/local magazine
Financial Times
Hobson's Good Universities Guide
International Herald Tribune
BusinessWeek
Wall Street Journal
Harvard Business Review
University publication
Which MBA
University/business school website
YouTube
FT.com
Facebook
EFMD.org
AACSB.com
MBAworld.com
Economist.com
Masterstudies.com
topmba.com
worldclassmba.com
Google
Yahoo
QS World MBA Tour fairs
accessmba.com
MBA.com
mbaprograms.org
gradschools.com
bestbizschools.com
Hotcourses
LinkedIn
BusinessBecause
Other

What support for your career development and job search do you expect as part of the MBA experience? Please indicate on a scale from 1 to 6, where 1 is very unimportant and 6 is very important, how you feel about each of these statements The business school/MBA provider will …
	Very unimportant (1)		2		3		4		5		Very important (6)
Provide a dedicated careers service for MBA students
Provide career services to alumni
Arrange a career fair with prospective employers
Seek placement/intern opportunities for students during their studies
Arrange for employers to make presentations on campus
Seek out opportunities for students on graduation
Offer similar services as an executive search firm would deliver
Assist students with interview skills and CVs
Post student CVs on a secure website for employers to search

Please indicate any other career services you would expect in the text box below.

How important are cost issues in your decision to study for an MBA? Please indicate on a scale from 1 to 6, where 1 is strongly disagree and 6 is strongly agree how you feel about each of these statements. I will choose an MBA course …
	Strongly disagree (1)		2		3		4		5		Strongly agree (6)
Because it is the least expensive of my preferred business schools/MBA providers
If it offers flexible payment arrangements
If I believe it offers good value for money
If there are scholarships available
Because I expect to get a highly paid job to pay back my fees
Because there are loans available to cover the fees
Because the cost of living is lower in a particular location
Irrespective of cost as my decision is based on other factors

What length of programme would you prefer? Please choose one option only.

Less than one year

One year

15 Months

18 Months

2 years

3 years

Other

Please specify

Has your view of the MBA qualification changed during the last twelve months?

Yes

No

If yes, have you become:

A lot more positive

More positive

More negative

A lot more negative

How much have the following items affected your view of the MBA qualification in the last year?  Please rate each statement on a scale from 1 to 5, where 1 means not at all and 5 means a great deal.
	Not at all (1)		2		3		4		A great deal (5)
Media coverage about the role of bankers with MBA degrees
Marketing by business schools
General media coverage of business schools
Blogs about and by MBA students and graduates
Meeting MBA alumni
Visiting business schools
Working with MBA graduates
Media coverage of the global crisis
Other

Please specify

Are you male or female?

Male

Female

Prefer not to say

Which country do you come from?

--Click Here--AfghanistanAlbaniaAlgeriaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCentral African RepublicChadChileChinaColombiaComorosCongoCosta RicaCote d'IvoireCroatiaCubaCyprusCzech RepublicDemocratic Republic of the CongoDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFijiFinlandFranceGabon GambiaGeorgiaGermanyGhanaGreeceGrenedaGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKoreaKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbia and MontenegroSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSweden SwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVenezuelaViet NamYemenZambiaZimbabwe

What is your age?

Under 18

18-24

25-34

35-44

45 or over

Prefer not to say

Please indicate where you heard about this survey:

FT.com

Facebook

LinkedIn

AIESEC

A business school website

Masterstudies

MBA Connect

BusinessBecause

Other

Please specify

If you have any additional comments about MBA courses in general, please use the text box below.

Thank you for completing this study.

If you would like to take part in the prize draw, please leave your email address in the box provided below.