Flying high with the UK's top military air event
The Royal Air Force Charitable Trust Enterprises have been using Snap Survey Software and Research Services for five years to survey visitors to the Royal International Air Tattoo which takes place at RAF Fairford in Gloucestershire, UK, each July.
Last year over 170,000 visitors attended the show and Deputy Marketing Director Helen Webb and the team are keen to ensure the very best visitor experience.
“Our annual visitor survey has benefited numerous areas, including improving the layout of the show to help our visitors find their way around, and to target our marketing activity more efficiently.
The data we collect is analysed using Snap and we cross reference responses to get some real insights into our visitors; their profile, our marketing to them, and their experience at the Air Tattoo.”
The Air Tattoo team work closely with Ralph Sutcliffe and Pippa Thirkettle from Snap’s Research Services team to deliver surveys using a number of methods to ensure as representative a sample as possible.
Helen says, “We use Snap for an online survey linked to our website after the Air Tattoo, and have also used it in touch screen Kiosks on the showground and for field researchers using PDAs. The help and advice given by the Snap team in setting up and running the online survey is excellent. We also use paper surveys.”
Highlights at this year’s show includes a USAF F22A Raptor, MiG-21 Lancers being flown by the Romanian Air Force and a stunning display to mark the 70th anniversary of the Battle of Britain.
Helen comments, “Being involved in the Royal International Air Tattoo which is such a large and iconic event is really exciting and particularly rewarding, especially as the organisation is charity based and profits go to the Royal Air Force Charitable Trust.”
The 2010 Royal International Air Tattoo is on 17 and 18 July at RAF Fairford in Gloucestershire » Visit the website
See how our » Research Services team can help you set up, process the data and analyse visitor surveys.