Market Research
Finding out what the customer wants lies at the core of market research. Many organizations think, or rather assume, that they know how their customers perceive their products and services. All too often their ideas about what the customer wants are wide of the mark.
From product quality to communication, paperwork and office premises, researchers ask about all aspects of a business. What is the competition offering and how well is it received? What sort of product or service the customer would like in an ideal world. If a new product or feature were developed, would anyone buy it?
A survey provides a means of gathering valuable information about the market, assessing what customers want today and in the future. Snap Survey Software has been used for over twenty years by client-side and independent researchers for their market research surveys.
Snap Survey Software »
Snap handles all the steps in the survey process from questionnaire design and publication to data entry and analysis. With Snap you can use a broad range of methods to distribute your surveys and collect your data, from paper questionnaires, to telephone, e-mail, Internet, and PDAs.
With Snap's cross-tabulation you can identify groups of people with specific requirements and issues or find trends in the underlying data. Snap can help you to look identify key characteristics of market segments to help you target prospective clients.
SurveyShop Research Services »
SurveyShop can help market research agencies or clientside researchers to conduct research for which they do not have in-house expertise or resources. Where a client requires an online survey to be hosted, or in-house systems lack capacity, SurveyShop can step in. When there are high volumes of survey respondents, SurveyShop has the manpower to manage the work and meet the deadline.
If you need help with your market research survey, SurveyShop can assist with questionnaire design, data entry, hosting web surveys and collecting data, as well as producing tabulations and reports. SurveyShop is a professional survey management service with 20 years' experience. No matter how small or large the survey task, SurveyShop can help.