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AstraZeneca recruits survey software

September 2005

One of the world’s leading pharmaceutical companies, AstraZeneca believes its continued success depends on the skills of its people. The firm encourages and supports employees in developing their potential to the fullest and ‘recognise the importance of continuous dialogue and feedback.’* Snap software’s integrated solution was chosen to drive consultation specifically within the recruitment process to help support this philosophy.

In the UK, AstraZeneca’s HR department conducts web surveys to understand candidate and manager’s perception of the recruitment process. All recruitment and staffing research is conducted via the web. This method provides valuable feedback with the advantage of faster response rates and lower costs. The company has found that candidates and managers are more inclined to fill in web surveys with a more honest response because of the anonymity factor that’s associated with the web.

The on-line feedback process starts the minute a candidate applies for a position. The quality of hire of candidates is monitored and evaluated to ascertain how well they are performing within their position. Even employees that leave the company are consulted through an exit questionnaire to find out their reasons for leaving and the impression they have of the company. The constructive feedback received from this process is used to measure and monitor the recruitment procedures that are in place but more importantly to drive change and improvement within the company as a whole.

When searching for a package to use for their online surveys, Jez Chance, Marketing Communications Manager within the UK HR Staffing department evaluated Snap against Conformit and Survey Monkey. Jez looked at the functionality and ease of use of each package and Snap in his opinion was the right choice. He is clear why, ‘Snap was chosen as it was deemed best value for money and the easiest to master. The software has strong analysis capabilities compared with the other packages and has allowed us to streamline the amount of time we spend on analysing data.’ Astra Zeneca’s HR Swedish and US office have now also adopted Snap survey software.

Further information on AstraZeneca can be found at www.astrazeneca.com

*AstraZeneca’s website