Science, Technology and Snap
April 2004
Snap user Dow Chemical is a leading science and technology solutions company that provides chemical, plastic and agricultural products and services to markets around the globe. Widely recognized as the e-leader for the chemical industry, Dow has won accolades for its successful application of "e" to improve business processes and create new opportunities.
Terry Frazier, a System Architect at Dow Chemical, learnt of Snap after completing an online survey of current survey tools in 2001. Dow Chemical was already using a survey software package but was looking for something more powerful to deploy web-based surveys. Terry says 'Snap was purchased due to its web survey deployment capabilities, professional editing proficiencies, its ability to quickly and easily generate survey results and the option to build reusable analysis templates.'
Terry, together with Tracy Black, the Support and Service Delivery Analyst at Dow, use Snap to carry out client satisfaction surveys with Information Research (IR) department clients about IT projects and services provided by IR to the global Dow Chemical R&D community. A typical survey will be online, have between 1500 - 3000 respondents and will use e-mail to invite clients to carry out the survey.
The e-mails will contain a hyperlink to a "hidden" online survey. Results are tabulated on a quarterly basis and a summary of satisfaction statistics are published on their Intranet web page. Survey results are used to identify areas for improvement such as partner communications, training and software quality control. These "post project" surveys take advantage of better partner recall and provide a more accurate and continuous feedback mechanism for IR teams.
'There are numerous opportunities to apply survey tools like Snap to requirement collection, strategic planning, ideation and other common R&D and IR activities.'
For further information about Dow Chemicals, see: www.dow.com
If your organization uses Snap software or services and would like to publicize your commitment to high quality survey work please e-mail news@snapsurveys.com