Focus On Articles
Add impact with an instant Snap poll
SnapShot Poll is the new polling software soon to be launched by Snap Surveys. This new software can be used to conduct one-question polls from your website or via email.
Using slider controls in electronic surveys
At the ASC International conference last autumn, Nicola Stanley of Silver Dialogue Ltd (a long established Snap user) and Steve Jenkins of Snap Surveys presented a paper on the use of slider controls in web surveys...
Desk Research - invaluable, inexpensive and at your fingertips
Invaluable, Inexpensive and at your fingertips. Peter Wills, CEO of Snap Surveys, reviews the sources of readily available information that will complement any primary research that is being planned.
2008: The year ahead
Some pundits have heralded 2008 as “The Year of the Recession”, which is perhaps rather a gloomy way to start the year. Certainly, the global credit crunch and the major problems in the US sub-prime mortgage market have had a lot to do with it, but other pundits have heralded 2008 as the year of “accountability and relevance” which probably means it’s time to catch your breath and keep a close eye on your overheads…
Web 2.0 and Research 2.0 – what's it all got to do with surveys?
You'd be forgiven if the terms Web 2.0 and Research 2.0 mean little or nothing to you. The term became popular following a 2004 conference entitled Web 2.0, organised by Tim O'Reilly of O'Reilly Media. Web 2.0 can best be viewed as the move away from simply downloading information from the web (early web sites were simply an electronic company brochure), to one where every single one of us can provide feedback, contribute and interact.
The Scotsman Publications finds the answers to key strategic questions
The Scotsman Publications which publishes The Scotsman, Edinburgh Evening News, Scotland on Sunday and scotsman.com, has completed a number of probing research projects for internal strategic purposes and for product development.
Mobile versus Paper surveys from a tourism research perspective
Adventa, a rural development initiative that provides assistance and support to Monmouthshire’s rural businesses, has found advantages and disadvantages of using both paper and PDA devices in the field. Read on to find out their experiences.
Gloucestershire councils secure vital flood funding with the aid of SurveyShop
This summer has officially been the wettest on record! The worst affected county was Gloucestershire, where over 135,000 homes lost their water supply and a total of 4,500 properties were affected. SurveyShop assisted the councils in conducting a flood assessment survey, which helped to secure vital funding for the area.
Tips on conducting staff satisfaction surveys
When designed and executed correctly, staff surveys can provide invaluable information to any organisation and act as an effective performance management tool. The benefits of finding out your employees’ views and acting on them are endless and include improving staff retention and increasing productivity.
SurveyShop step in to save Best Value for Bristol City Council
The Best Value data results have now all been published so you can relax until the next round. One local authority that’s particularly happy with the help that SurveyShop gave them is Bristol City Council. SurveyShop successfully completed the whole project after their designated agency went into receivership.
Madame Tussauds makes visitor feedback come to life
Madame Tussauds, London's most famous tourist attraction, has made visitor feedback come to life with the help of Snap's Mobile Interviewing software. With models of celebrity figures such as Brad Pitt, Kylie Minogue and Prince Charles each taking four months to complete, the implementation of Snap software was thankfully a lot quicker!
Mothercare saves up to £100K a year by choosing Snap WebHost
The UK's largest mother & baby retailer Mothercare, pride themselves on having a unique understanding of their market sector. As an international and respected brand with over 45 years experience, they constantly work with experts to ensure they offer the latest innovations and product developments. To increase their knowledge and to gain more in-depth customer insight they are recruiting a panel of their past and existing customers. Snap’s NEW online survey management and analysis tool – Snap WebHost, was recently chosen to survey this expanding panel of parents. This decision has already saved the company £5-10K per survey project, resulting in a total saving of between £60-100K a year on outsourcing costs.
Hanover Housing – one of the first to use Snap WebHost to improve their research service
Hanover Housing Association, one of the oldest, largest and leading providers of retirement housing in England, is one of the first to use Snap’s new online analysis and response management tool in their emergency alarm call and monitoring service. Hanover has until recently used Snap’s Internet module to conduct telephone feedback amongst its residents. With the release of Snap WebHost, Mike Williams - Hanover’s Group Research Advisor saw the potential that this new tool could bring to the call centre. Since implementing this new technology the tool has now revolutionised their research work.
Read all about it!
Surveying readers is one of the most vital activities of any newspaper or magazine publisher. Conducting a readership survey will help you understand how well your publication is meeting the needs of your community. It can provide you with valuable information including editorial subjects that will interest your readers, demographics and readership patterns. Once conducted, the results can provide a benchmark to measure future progress and will allow you to maximise your return on investment. Findings can also help convince advertisers to place an advert with you.
West Country Publications Ltd owned by Daily Mail General Trust, one of the largest international media companies in the UK, utilises Snap software to conduct a range of surveys including readership feedback. Snap is now one of the preferred survey software and outsourcing providers among DMGT employees with a collection of regional and national publications using its integrated solution and services.
Chester Zoo roars into action using PDAs to survey visitors
One of the UK’s largest and most beautiful zoos receives approximately 1,089,000 visitors a year, making it one of the most popular zoos in the UK. It has recently undergone a £5 million investment that has completely changed and improved the attraction. In addition, they have implemented a new satisfaction monitoring system to examine the zoo experience and chose Snap’s mobile interviewing software to administer this.
Progressive Partnership stays ahead of the game using Tablet PCs
One of Scotland’s largest independent market and social research agencies has been leading the way using Snap’s Mobile Interviewing module. Progressive Partnership, one of Snap’s long-standing users, utilise the full product range including scanning, network, key station, Internet and more recently mobile interviewing to fulfil their client briefs. With the release of Snap 9, they were one of the first to pilot the Tablet PC software to interview visitors at this year’s Edinburgh Military Tattoo and were impressed at the benefits that the Tablet interviewing brought to the project. Charles Moncrieff, Progressive’s Information Systems Manager tells us “The advantages of using Tablet PCs over PDA’s are longer battery life, more robust and bigger screen so the survey is easier to read.”
UK churches see the light!
In an increasingly competitive market, UK Churches are converting to market research to stay one step ahead of the game. Having recognised the value and power of research, they have started consulting their stakeholders to maximise funding, aid marketing and evaluate services. Many Churches around the UK have turned to Snap survey software after discovering the constraints of using Word and Excel to design and analyse surveys. Read on to find out how The Dean & Chapter of York Minster, Salisbury Cathedral and The Churches Conservation Trust are using Snap to pioneer research within their sector.
Join us as we enter a new era in survey software with Snap 9
Snap 9 desktop incorporates major improvements in functionality, ease-of-use and performance. We have focused on the need to interview on a choice of platforms with the same functionality on each and have added multi-language capability.
2006/07 Best Value Survey Data Submission
In September, the templates for the Benefits and Tenants surveys became available. Read on to find out how we can assist with the preparation of data files for submission to the official website via outsourcing or in-house, as well as providing full outsourcing options to ease the burden.
CPI Publishing Solutions transforms research within the book industry by creating UK’s only booking judging panel
CPI Publishing Solutions, part of CPI - the world’s leading manufacturer of monochrome and two colour books - is using Snap’s complete survey solution to revolutionise research within the book industry. They have chosen Snap to develop a quantitative research tool that can evaluate potential readers’ and buyers’ responses to book jacket designs, new editorial concepts and manuscripts. This unique service is now available to publishers in the UK and is set to lead and reform research conducted on books prior to publication.
Tips on maximising your response rate
The success of the survey depends on a good response. The better the rate, the more representative the survey will be of the population. By following simple guidelines you can significantly increase the number of respondents who complete your survey, read on to find out how.
UK Public & Patient views tested using Snap survey software
Public and Patient feedback and involvement continues to dominate the UK health sector with the release of the ‘Our Health, Our Care, Our Say’ White paper in January 2006.
UK's Natural History Museum carries out evaluation of their new-look website using Snap
The UK's Natural History Museum recently chose Snap software to find out their web users' views and opinions on their new-look website.
Snap Surveys – delivering market research software and solutions for a quarter of a century
Founded in 1981, Snap Surveys today has more than 25,000 customers worldwide within 40 different countries and is a leader in the field of market research survey software and services. This month marks the start of Snap’s 25th anniversary, and to honour this feat, celebrations will be taking place throughout the year including events, Roadshows and special offers. The following is a summary of where it all started, some of the highlights and what’s planned for the future…
RBKC map out public opinion using Snap alongside GIS
The Royal Borough of Kensington & Chelsea, a Local Authority in the UK has adopted the GIS system and uses it in conjunction with Snap software to map consultations within their Transportation and Highways department.
US Cell Phone company improves customer service through online surveys
Many organisations are choosing web surveys to find out their customers’ views. One such is a globally recognised brand name and a leading mobile phone company in the US. Read about how they have been using Snap's Internet module to conduct web-based customer care surveys as a means of generating revenue, educating their customers and to make sure they are offering the best service possible.
Snap Forum helps guru swap Scotland for Las Vegas to assist a fellow user
John Lemon, Snap guru and Senior Computing Advisor at the University of Aberdeen, Scotland recently swapped the highlands of Scotland for the bright lights of Las Vegas to help out a fellow Snap user. His expertise lies in research data management and questionnaire design at the University but having used Snap software for eight years and being one of the first to use Snap scanning he is widely recognised as something of a specialist.
Birmingham Airport’s Research Manager retires after revolutionising the research process
Birmingham International Airport’s Research Manager, Kevin Millward retires after 30 years of service. He has been one of Snap’s long-standing software users and has been with us since Version 3 of the software back in 1996. He is responsible for implementing and streamlining the whole research process at the airport through introducing hand held PDAs in conjunction with Snap PDA Interviewer. This has revolutionised the way they consult their passengers, retail outlets and employees.
Tower Bridge uses new data capture technology to survey visitors
London’s Tower Bridge Exhibition has modernised and brought their visitor survey system into the 21st century by using an interactive, touch screen kiosk. Claire Forrest, Administrative Officer at Tower Bridge, spearheaded the campaign to improve the survey experience at the exhibition and move beyond the traditional paper surveys. As a result, the Computer-Assisted Self-Interview method (CASI) was chosen to collect their visitors’ opinions and views. Since the launch of this new data capture technology in July they have seen phenomenal response rates.
Let SurveyShop help you get BEST VALUE out of your surveys
As well as being the authors of Snap survey software, did you know we also have an outsourcing division, SurveyShop? We are experts in the UK Local Authority sector and offer a full survey management service with over 20 years’ experience. Have you started thinking about your Best Value surveys for 2006/07? Read on to find out how SurveyShop can help to ease the burden of this project.
Carlson put Snap software in the driver’s seat
Data collection in the field has never been easier using Snap’s PDA Interviewer module. Carlson Marketing Group specialises in Relationship Marketing; this business strategy allows them to build brands, drive sales and boost profits for a portfolio of Fortune 1000 companies. Their UK Headquarters have chosen Snap survey software to carry out research on behalf of their prestigious clients. In particular Snap PDA software was utilised recently to carry out research at the British Motor Show in Birmingham, UK on behalf of one of their automotive clients.
AstraZeneca recruits survey software
One of the world’s leading pharmaceutical companies, AstraZeneca believes its continued success depends on the skills of its people. It encourages and supports employees in developing their potential to the fullest and ‘recognise the importance of continuous dialogue and feedback.’ Snap software’s integrated solution was chosen to drive consultation specifically within the recruitment process to help support this philosophy.
A model of joined-up thinking
A dynamic partnership of local government organisations in the county of Lancashire , UK has developed a unique approach to collaborative, integrated citizen consultation. The East Lancashire Joint Consultation Project, has adopted Snap software as the platform from which to coordinate and enhance consultation processes across the group.
Surestart projects take a crèche course in surveys
June is National Surestart Month and an opportunity for Surestart initiatives to raise awareness of how they can help parents and children. The Surestart programme is now well established across the country and user research is becoming an important focal point for local organisations.
Survey technology assists health research
Researchers based at the Health Protection Agency’s Centre for Infections, UK have recently completed a major study that pioneered the use of survey software to investigate serious sexual health issues and collect highly sensitive data from patients.
7 Steps to Survey Marketing Heaven
Surveys and feedback questionnaires are forms of corporate communications and need as much attention as advertising, websites and other means of communication receive. For any customer-centric organisation, the professionalism of any contact with customers is critical to their success.
Tunbridge Wells Borough Council steams ahead in consultation using Snap Survey Software
Tunbridge Wells BC, who have been using Snap for their survey work for the past three years, are progressing at full speed using a range of data collection methods to conduct their surveys. Since 2000, they have conducted over 177 surveys internally and externally using a top of the range scanner for their paper-based surveys as well as Snap's PDA and Internet modules.
What's New for You in Snap 8
There's no doubt the development of Snap 8 is the direct result of excellent work by Snap Survey's software development team but ultimately it is you, the users, who have made it possible. The feedback received over the past few years has fuelled Snap's development and driven much of the innovation that can be found in the new software.
Council Division Snaps up Quality Mark
Last month The Economic and Development Services (EDS) of Rotherham Metropolitan Borough Council were awarded certification having met the considerable requirements of ISO 9001:2000 and commended by inspectors for its excellent internal and external consultations.
Have you heard about… SurveyPak question libraries?
Snap software helps you make quick work of questionnaire design - but only as long you have all your questions worked out, that is. But wording a questionnaire is no mean task and this is where we have a software solution in the shape of SurveyPaks.
The state of modern schools today…
Many institutions are responding to the forces of competition and customer choice by using surveys to feed into their planning, marketing and quality assurance. The findings of these surveys are being used in developing all services provided including courses on offer, facilities and student accommodation.
Have you heard about… the Snap PDA module?
The Personal Digital Assistant (PDA) is perhaps the most convenient, cost-effective, cool-looking device for interviewing people in face to face surveys. Convenient because it is compact enough to be carried yet large enough to be practical for interviewing purposes, and cool because it's a gadget and, well, looks cool.
UK E-Government Expert Espouses Snap
Local authorities in the UK have been set a tough target: to deliver all customer-facing services electronically to the public by 2005. For many authorities this is mission impossible but luckily there is expert help available with firms like RSe Consulting on hand to provide them with invaluable strategic advice on meeting e-government targets. There are also useful tools, such as Snap software, that can be implemented quickly and easily by authorities for the conducting of e-consultations.
University awards top marks to Snap survey work
The University of Aberdeen has recently completed two major surveys involving the whole of its student body to evaluate the quality of courses and also the provision of library and IT services at the institution.
Snap is the natural choice for the Eden Project
Visitors to Eden, one of Britain's most successful destinations, are being regularly surveyed with the aid of Snap. The information collected is being used in the planning of future exhibits and activities, to monitor service quality and in the bidding for external funding.
Snap wins new business for US Consultancy
Snap survey software's ability to allow the rapid creation of professional looking surveys is helping one Florida-based consultancy to gain new business. George 'Bud' Jewell, founder of Delta Management Consulting Group says Snap is one of the best software programs he's come across and it has won his group new consulting work by showing clients how quickly and easily it can put together surveys.
Dove Takes Snap Under Its Wing
Boston US-based Dove Consulting is an organizational and management consulting firm with a difference. One of its major strengths is its industry expertise, and the primary research it conducts to support that expertise. Dove uses Snap software to conduct its survey work in the fields of consumer broadband, financial services, consumer-packaged goods, and government.
Science, Technology and Snap
Snap user Dow Chemical is a leading science and technology solutions company that provides chemical, plastic and agricultural products and services to markets around the globe. Widely recognized as the e-leader for the chemical industry, Dow has won accolades for its successful application of "e" to improve business processes and create new opportunities.
Housing Group Builds Foundations for Customer Satisfaction
Since March 2003, Walsall’s Housing Group (WHG) has been running a successful survey system that measures and monitors resident views on the property services provided by the Group and its contractors.
The Snap Year 2003 Review
For Snap Surveys, the year 2003 could be summed up as innovative and vibrant. This brief review of 2003 provides an insight into the year's Snap activities and developments from a company and customer perspective.
The Snap User-driven Engine of Progress
Snap software was one of the first of its kind. A package that could perform and link every step of the survey process seamlessly using a single file and interface. Suddenly conducting a survey became an integrated process rather than a number of tasks carried out separately.
SurveyShop an extraordinary research and data agency
This article answers the following question: What do you get if you cross a super spy, a team of Marvel superheroes and the fastest animal on four legs?
The Role of Surveys in Direct Marketing
This article explores the use of surveys as both tools for ensuring the effectiveness of direct marketing and as direct marketing tools themselves, particularly over the long term.
Analysing and Joining Data from External Sources
Many Snap users use the software in the conventional way to devise questionnaires, collect and record data and continue on to analysis. Increasingly though, the ability to analyse data from individual surveys is not enough. For some, data required for analysis may be already available as a database. Several new features were recently added to Snap 7 simplifying many of these operations. It is the use and application of these are described this Focus On article.
Publishing Electronic Results
Gone are the days of sending paper-based reports by post. Clients and colleagues expect to see professionally published, up-to-date results no matter where they are in the world. Snap has responded to the needs of this new, fast-moving, paperless breed by offering a number of different methods for publishing results electronically. In this article we begin by reviewing the many benefits of publishing results electronically. We then describe the various methods available for doing so directly from Snap.
SurveyPaks
SurveyPaks are libraries of standardized survey resources written and updated by industry experts and available exclusively to users of Snap Survey Software. There are currently 9 SurveyPaks available for use by both private companies and public services in a wide range of fields including Health, Customer Satisfaction, Human Resources, UK Best Value Performance Indicators and Travel & Tourism. The surveys produced may be part of a benchmarking exercise or they may be used for ad-hoc research.
Snap 7
When designing Snap 7 we wanted to make the whole research process, from questionnaire design to data processing to analysis and report writing a more complete and productive process. Snap 7, is available as the standard version to any new Snap customers and free of charge to existing users with a maintenance agreement, is packed with enhancements that will appeal to the whole spectrum of users.
Snap’s Statistics
We looked at the statistics features in Snap, what they are and how they are used. Snap provides Summary Statistics and Significance Testing. Summary statistics summarize large quantities of information and thereby allow comparisons. Significance Testing tests whether results are meaningful or just the subject of random fluctuations.
Web hosting and response management
How can you offer clients a full research service covering the full spectrum of research services from strategic to tactical projects? We talk to a consultancy that has developed a "virtual business model" to do just that. When it was asked to undertake a web-based survey of several thousand respondents in eight different European languages, Revelation Research, a long-standing Snap user, needed help with web hosting and response management, so it turned to SurveyShop for help.
Consultation Finder
Bristol City Council makes a huge investment in public consultation. To bring details of all its consultations together, the Council has set up 'Consultation Finder', a website where members of the public can access consultation results and see what consultations are in the pipeline. Consultation Finder is a UK Local Authority first. Over time the Council anticipates that Consultation Finder will lead to less duplication in the consultation that is carried out and perhaps less consultation overall.
Internet surveys
We look at the pros and cons of Internet surveys for respondents and for those conducting surveys. We consider when an Internet survey is most appropriate, what types of surveys are most commonly conducted online and hear from a number of Snap users about their experiences.
Education
Snap is used in many universities and teaching establishments as a means to teach the practicalities of the research process to students of marketing research or business studies. In this article we focus on Snap at the University of the West of England and Strathclyde University.
Snap a key component of TGI study thanks to triple-s
BMRB is using the triple-s open standard to transfer large quantities of TGI data and metadata between Snap and other software applications. The TGI survey is a large syndicated global research study conducted by BMRB. Using triple-s the study is more efficient and most importantly TGI’s clients receive more timely delivery of data.
Hospital Patient Care Surveys
Cork University Hospital in Ireland and Wexham Park Hospital in England use Snap for quality initiatives and clinical audit. Using Snap has allowed them to cope with a massive increase in throughput of work without needing to take on extra staff to handle the data entry or processing of questionnaires.
Successful benchmarking with SurveyShop
Consultants PwC and ALVA are using SurveyShop to conduct annual benchmarking studies. PwC is measuring financial management within legal practices. ALVA looks at the quality of British visitor attractions. Both consultants concluded that SurveyShop plays a pivotal role as the neutral go-between, gathering the data and only passing on results in aggregate to the survey participants.
Using surveys to develop best practice at the NSPCC
The NSPCC has become an advanced user of Snap, conducting staff surveys to encourage learning and understanding of best practice within the charity. Snap's powerful analysis capabilities, coupled with its in-built ability to present findings as a series of easy-to-follow charts, tables, or to show an instant summary of results, make it easy to communicate the findings in a way that all the staff can understand.
Employee Surveys how to get actionable results in less time
City of Sheffield's Education Team finds Snap improves their efficiency; saving time, reducing effort and limiting the potential for mistakes. Better still they point out qualitative improvements - getting more value out of their surveys, either through having the time and ability to do a more thorough job, or by being able to get to actionable results much faster, while the news is still hot.
Snap for the independent professional researcher
Snap allows researchers to undertake surveys to a high professional standard. Two professional researchers give their views on Snap. One relies on Snap's analysis for his research, the other has found that Snap's Internet module has permanently expanded his business' horizons.
Snap the total solution
When choosing a package for surveys and research, it is important that it has the capacity to deal with serious amounts of work as well as the flexibility to take very different kinds of research in its stride. This month's featured user found that it is not just the software but the level of support and customer care that they receive from Snap Surveys which makes the produce the "total solution".
Custom Training Solutions using Snap Survey Software
Snap’s regular, scheduled training courses run from Snap's training centres in the UK and the US, are well known and popular with those wanting a quick start into using Snap. Not so well known are our flexible custom training solutions. In this Focus on Custom Training Solutions, we review three different clients’ experiences of training created and delivered especially for them.
Web Surveys with the SurveyShop Research Team
Though Snap software makes it easy to get a survey up and running quickly, many of our customers are finding that a little help from SurveyShop's Research Team is a wise investment in ensuring everything goes to plan. SurveyShop’s consultants will advise on survey design issues, provide solutions to tricky technical or programming problems or develop custom functions or applications to integrate with the Snap software suite. In each of the case studies we feature here, two highly capable and experienced organizations found it essential to enlist the help of SurveyShop in order to move high profile projects forward quickly and reliably.
Best Value consultation with Snap Survey Software and services
Best Value is a framework which UK local and statutory authorities are expected to follow to monitor and audit effectiveness of the services they provide. A key component is consultation with the people who use or benefit from those services. In this article we feature two users who are seeing the benefits of Snap surveys in providing rich information and insight.
Snap SurveyShop
Find out how the SurveyShop helps the London, UK based Daily Telegraph gets closer to its two million readers and how major pensions and investment provider Scottish Equitable conducts its in-house employee surveys.
Metadata standards - Friend or Foe?
Since 1992, when Snap's MD, Peter Wills was pivotal in setting up The triple-s Group, Snap Surveys has been closely involved with the development of open standards for survey software. In this article we outline the progress of triple-s and other standards work the company is contributing to.
Housing Associations
Opinions count when it comes to providing good service or setting out to better it. The provision of social housing in the UK is benefiting from a wave of interest by more enlightened providers in using surveys to ensure the voices of all of their customers are heard. We interview two users to see how they are putting Snap technology to work in this sector.
SurveyShop Research Team
The SurveyShop Research Team has been set up with the aim of providing a service for the more demanding technically and research-oriented projects. This article details the services available and includes interviews with existing clients.
Travel & Tourism Research
The height of the summer in the northern hemisphere is an appropriate time to look at the special issues regarding the use of Snap Survey Software for research into the travel and tourism industry.
Snap Version 6
The first sight of the new features introduced in the latest version of Snap software. Includes comments from some early adopters of the software.
Government Surveys - Joined up research in the corridors of power
Government organizations all over the world are big users of research and services - especially in these days of wider public consultation. In this article we consider the special requirements and include interviews with Snap users.
Charities and Not for Profit Organizations
Charities and other Not-for-Profit organizations are as aware as any organization of the need to listen to and understand those who support them and research surveys are one of the tools in their arsenal.
Snap - The choice for Professional Market Researchers
Many Snap users offer professional marketing research services to their own clients. We review this aspect of the business and interview two professional Snap Professional users.
Snap Training
For inexperienced users of Snap, or those who want to learn more about what is possible, there is no better way to get off to a flying start than by making use of Mercator's comprehensive range of training services. In this article we review the options available to ensure that you are up to speed in all aspects of Snap.
SurveyShop - Bridging the gap between internal resourcing and outsourcing
Many Snap users are unaware that Snap Surveys also runs its own in-house DP bureau which is able to take in work from new and existing Snap users and even non-users of the software. The article gives an outline of the services offered and includes interviews with users.
triple-s - Two can talk - survey description standards
Snap Surveys is a founding member of the triple-s group. The group is formed from a number of key market research software houses in the UK and develops the triple-s standard as a means of transferring complete surveys between other incompatible software.
Internet survey software - Don't get tangled in the web
The fast moving world of Internet research was the focus in November 2000. We highlighted some of the new features introduced into the Snap Internet module and interviewed some of those using Snap to conduct Internet and intranet surveys.
Snap PDA interviewer - mobile interviewing software comes of age
This article coincided with the launch of the Snap PDA module for publishing questionnaires, and importing data, from handheld Windows CE computers. Especially useful where interviews need to be speedy or for where interviewers need to be seen using the latest equipment.