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Focus On Articles
Add impact with an instant Snap poll
SnapShot Poll is the new polling software soon to be launched by Snap Surveys. This new software can be used to conduct one-question polls from your website or via email.
Using slider controls in electronic surveys
At the ASC International conference last autumn, Nicola Stanley of Silver Dialogue Ltd (a long established Snap user) and Steve Jenkins of Snap Surveys presented a paper on the use of slider controls in web surveys...
Desk Research - invaluable, inexpensive and at your fingertips
Invaluable, Inexpensive and at your fingertips. Peter Wills, CEO of Snap Surveys, reviews the sources of readily available information that will complement any primary research that is being planned.
Web 2.0 and Research 2.0 – what's it all got to do with surveys?
You'd be forgiven if the terms Web 2.0 and Research 2.0 mean little or nothing to you. The term became popular following a 2004 conference entitled Web 2.0, organised by Tim O'Reilly of O'Reilly Media. Web 2.0 can best be viewed as the move away from simply downloading information from the web (early web sites were simply an electronic company brochure), to one where every single one of us can provide feedback, contribute and interact.
The Scotsman Publications finds the answers to key strategic questions
The Scotsman Publications which publishes The Scotsman, Edinburgh Evening News, Scotland on Sunday and scotsman.com, has completed a number of probing research projects for internal strategic purposes and for product development.
Mobile versus Paper surveys from a tourism research perspective
Adventa, a rural development initiative that provides assistance and support to Monmouthshire’s rural businesses, has found advantages and disadvantages of using both paper and PDA devices in the field. Read on to find out their experiences.
Gloucestershire councils secure vital flood funding with the aid of SurveyShop
This summer has officially been the wettest on record! The worst affected county was Gloucestershire, where over 135,000 homes lost their water supply and a total of 4,500 properties were affected. SurveyShop assisted the councils in conducting a flood assessment survey, which helped to secure vital funding for the area.
Tips on conducting staff satisfaction surveys
When designed and executed correctly, staff surveys can provide invaluable information to any organisation and act as an effective performance management tool. The benefits of finding out your employees’ views and acting on them are endless and include improving staff retention and increasing productivity.
Madame Tussauds makes visitor feedback come to life
Madame Tussauds, London's most famous tourist attraction, has made visitor feedback come to life with the help of Snap's Mobile Interviewing software. With models of celebrity figures such as Brad Pitt, Kylie Minogue and Prince Charles each taking four months to complete, the implementation of Snap software was thankfully a lot quicker!
Mothercare saves up to £100K a year by choosing Snap WebHost
The UK's largest mother & baby retailer Mothercare, pride themselves on having a unique understanding of their market sector. As an international and respected brand with over 45 years experience, they constantly work with experts to ensure they offer the latest innovations and product developments. To increase their knowledge and to gain more in-depth customer insight they are recruiting a panel of their past and existing customers. Snap’s NEW online survey management and analysis tool – Snap WebHost, was recently chosen to survey this expanding panel of parents. This decision has already saved the company £5-10K per survey project, resulting in a total saving of between £60-100K a year on outsourcing costs.
Read all about it!
Surveying readers is one of the most vital activities of any newspaper or magazine publisher. Conducting a readership survey will help you understand how well your publication is meeting the needs of your community. It can provide you with valuable information including editorial subjects that will interest your readers, demographics and readership patterns. Once conducted, the results can provide a benchmark to measure future progress and will allow you to maximise your return on investment. Findings can also help convince advertisers to place an advert with you.
West Country Publications Ltd owned by Daily Mail General Trust, one of the largest international media companies in the UK, utilises Snap software to conduct a range of surveys including readership feedback. Snap is now one of the preferred survey software and outsourcing providers among DMGT employees with a collection of regional and national publications using its integrated solution and services.
Chester Zoo roars into action using PDAs to survey visitors
One of the UK’s largest and most beautiful zoos receives approximately 1,089,000 visitors a year, making it one of the most popular zoos in the UK. It has recently undergone a £5 million investment that has completely changed and improved the attraction. In addition, they have implemented a new satisfaction monitoring system to examine the zoo experience and chose Snap’s mobile interviewing software to administer this.
Progressive Partnership stays ahead of the game using Tablet PCs
One of Scotland’s largest independent market and social research agencies has been leading the way using Snap’s Mobile Interviewing module. Progressive Partnership, one of Snap’s long-standing users, utilise the full product range including scanning, network, key station, Internet and more recently mobile interviewing to fulfil their client briefs. With the release of Snap 9, they were one of the first to pilot the Tablet PC software to interview visitors at this year’s Edinburgh Military Tattoo and were impressed at the benefits that the Tablet interviewing brought to the project. Charles Moncrieff, Progressive’s Information Systems Manager tells us “The advantages of using Tablet PCs over PDA’s are longer battery life, more robust and bigger screen so the survey is easier to read.”
Tips on maximising your response rate
The success of the survey depends on a good response. The better the rate, the more representative the survey will be of the population. By following simple guidelines you can significantly increase the number of respondents who complete your survey, read on to find out how.
Snap Surveys – delivering market research software and solutions for a quarter of a century
Founded in 1981, Snap Surveys today has more than 25,000 customers worldwide within 40 different countries and is a leader in the field of market research survey software and services. This month marks the start of Snap’s 25th anniversary, and to honour this feat, celebrations will be taking place throughout the year including events, Roadshows and special offers. The following is a summary of where it all started, some of the highlights and what’s planned for the future…
Snap Forum helps guru swap Scotland for Las Vegas to assist a fellow user
John Lemon, Snap guru and Senior Computing Advisor at the University of Aberdeen, Scotland recently swapped the highlands of Scotland for the bright lights of Las Vegas to help out a fellow Snap user. His expertise lies in research data management and questionnaire design at the University but having used Snap software for eight years and being one of the first to use Snap scanning he is widely recognised as something of a specialist.
7 Steps to Survey Marketing Heaven
Surveys and feedback questionnaires are forms of corporate communications and need as much attention as advertising, websites and other means of communication receive. For any customer-centric organisation, the professionalism of any contact with customers is critical to their success.
Have you heard about… SurveyPak question libraries?
Snap software helps you make quick work of questionnaire design - but only as long you have all your questions worked out, that is. But wording a questionnaire is no mean task and this is where we have a software solution in the shape of SurveyPaks.
Have you heard about… the Snap PDA module?
The Personal Digital Assistant (PDA) is perhaps the most convenient, cost-effective, cool-looking device for interviewing people in face to face surveys. Convenient because it is compact enough to be carried yet large enough to be practical for interviewing purposes, and cool because it's a gadget and, well, looks cool.
The Snap User-driven Engine of Progress
Snap software was one of the first of its kind. A package that could perform and link every step of the survey process seamlessly using a single file and interface. Suddenly conducting a survey became an integrated process rather than a number of tasks carried out separately.
The Role of Surveys in Direct Marketing
This article explores the use of surveys as both tools for ensuring the effectiveness of direct marketing and as direct marketing tools themselves, particularly over the long term.
Analysing and Joining Data from External Sources
Many Snap users use the software in the conventional way to devise questionnaires, collect and record data and continue on to analysis. Increasingly though, the ability to analyse data from individual surveys is not enough. For some, data required for analysis may be already available as a database. Several new features were recently added to Snap 7 simplifying many of these operations. It is the use and application of these are described this Focus On article.
Publishing Electronic Results
Gone are the days of sending paper-based reports by post. Clients and colleagues expect to see professionally published, up-to-date results no matter where they are in the world. Snap has responded to the needs of this new, fast-moving, paperless breed by offering a number of different methods for publishing results electronically. In this article we begin by reviewing the many benefits of publishing results electronically. We then describe the various methods available for doing so directly from Snap.
SurveyPaks
SurveyPaks are libraries of standardized survey resources written and updated by industry experts and available exclusively to users of Snap Survey Software. There are currently 9 SurveyPaks available for use by both private companies and public services in a wide range of fields including Health, Customer Satisfaction, Human Resources, UK Best Value Performance Indicators and Travel & Tourism. The surveys produced may be part of a benchmarking exercise or they may be used for ad-hoc research.
Snap’s Statistics
We looked at the statistics features in Snap, what they are and how they are used. Snap provides Summary Statistics and Significance Testing. Summary statistics summarize large quantities of information and thereby allow comparisons. Significance Testing tests whether results are meaningful or just the subject of random fluctuations.
Internet surveys
We look at the pros and cons of Internet surveys for respondents and for those conducting surveys. We consider when an Internet survey is most appropriate, what types of surveys are most commonly conducted online and hear from a number of Snap users about their experiences.
Metadata standards - Friend or Foe?
Since 1992, when Snap's MD, Peter Wills was pivotal in setting up The triple-s Group, Snap Surveys has been closely involved with the development of open standards for survey software. In this article we outline the progress of triple-s and other standards work the company is contributing to.
triple-s - Two can talk - survey description standards
Snap Surveys is a founding member of the triple-s group. The group is formed from a number of key market research software houses in the UK and develops the triple-s standard as a means of transferring complete surveys between other incompatible software.
Snap PDA interviewer - mobile interviewing software comes of age
This article coincided with the launch of the Snap PDA module for publishing questionnaires, and importing data, from handheld Windows CE computers. Especially useful where interviews need to be speedy or for where interviewers need to be seen using the latest equipment.
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