What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.
Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.
Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.
Trigger Personalized Email Reports from Your Online Survey
Do you need to share advice, guidance, analysis, and reports with your customers or colleagues? Our expert Research Services team can customize instant email reports for your online survey participants, including specific feedback, analysis, and guidance based on their answers. Upon completing the online survey, participants instantly receive a personalized email report.
Learn how the Snap Surveys Research Services team set-up instant email reports for Skills for Care, a UK organization helping local authorities assess their preparations for new government legislation. View the case study to find out what we did.
Read the case study ›
View a sample report ›
Access our new, helpful worksheet to learn how to send respondents to a customized webpage when ‘Save’ is selected
In our latest worksheet, find out how to include a ‘Save’ button in your online questionnaire so participants can save their responses and return to complete the survey at a later point. You can also find out how to redirect participants to a ‘Save’ page of your choice, such as your website or a customized webpage. You can even include replies from the survey on the page. If you are sending people to an external page, you can make the webpage specific to a respondent by including one or more survey variables in it. You can either: Continue reading
Come to the Association of Survey Computing (ASC) Conference and learn how to “unleash the power of data.”
Snap Surveys is delighted to sponsor the next Association of Survey Computing (ASC) Conference, entitled “Making connections: unleashing the power of data”, which takes place on Friday, September 26, 2014 at Imperial College, London.
In attendance are some influential speakers, including the ONS and Blue Ocean market intelligence who will join the discussion on how different sources of data are being mashed together to add value and reveal useful hidden relationships. Continue reading
The Snap Surveys Blog has received a top review score by Uberflip
Make sure that you keep up with one of the top-rated blogs on the web: The Snap Surveys blog has recently been reviewed by Uberflip. They scored 100 marketing-related blogs against ten criteria including “Content published on a regular basis” and “Mobile optimization”, and Snap Surveys was one of only three to score the maximum 10 out of 10. Continue reading
Step 2: Think about your target audience
How, when, and to whom is the questionnaire going to be delivered?
Where are participants likely to be viewing your questionnaire? Will they be on the move, at home, in the office? This should dictate the length of the questionnaire and the type of questions you create.
19% of online surveys are now competed on a Smartphone, tablet, or other mobile device.* The attention span of a participant on a Smartphone is generally going to be shorter than someone using a PC. Different question styles suit different devices. Grid questions, for example, are better on larger screen-sizes than on a Smartphone. Continue reading
Need to know: Choosing your survey solution
Marketers keen to do DIY surveys outside of their research departments would do well to realize the comparative differences between software packages available.
They range from straight-forward feedback tools where consumers are asked to rate an event or experience on a scale of 1-5, right through to surveys with more business-critical requirements, for example probing a brand revamp or new product development. Here are some of the functionalities marketers should expect when evaluating software at the more sophisticated end of the spectrum:
1. Create questionnaires in different formats
Consumers like to give feedback in various ways and your data capture software needs the ability to gather data in different ways including online, mobile, face-to-face paper and mobile interviewing, kiosk and paper surveys. Analysis capabilities should be able to aggregate this data (including multi-language versions of questionnaires) into one, seamless report.
You may be working for a multi-national brand owner or in the public sector and require feedback in different languages. With Snap Survey Software, a questionnaire in any format can be made available in any language. Continue reading
Mistake #7: You don’t disseminate key customer feedback findings around your organization
One finding from the Brand Republic and Snap Surveys research, that about 40% of marketers said their organizations had no formal process for sharing feedback internally [See graph], does not surprise former client Jane Woolley, a Consultant for Insight Management Academy, who paints a picture of the fragmented nature of feedback within companies.
“Often in organizations there is an enormous plethora of data – sales data, sales force data, surveys, database data, complaints, online reviews – and it’s not necessarily all handled by one unifying mind,” she says. Continue reading
Mistake #5: You’ve asked the question, but you don’t listen to the answer
In Snap Surveys’ consumer interviews, a strong sense of feedback disappearing into a black hole emerged.
“If someone has bothered to provide feedback, companies should take it on board. Sometimes they will thank you and then do nothing,” one consumer told Snap Surveys.
The private sector would do well to look to healthcare to witness how patient feedback is now considered fundamental to service improvements. To boost its effectiveness and sustainability, the NHS is rolling out patient survey programs requiring GPs, dentists, NHS Trusts and hospitals to publish feedback and demonstrate how they are responding. Continue reading
Tech Support Tip: Easier Collection of Open Ended Survey Replies
As a Snap Survey Software user, you know there are many powerful features. Here is another tip we’d like to pass on to our users.
Some questions require respondents to enter responses in detail in an open ended box (comment question box). Previously, when data lengths were applied and the box size was more than one row in size, the data length would essentially be ignored. Respondents were able to enter more characters than the data length set, but when the data was imported it would be truncated to meet the data length. To resolve that issue the Auto-Extend on import feature was added in Data Entry Tailoring.
Learn more about Auto-Extend on import in Snap Online Help.
Now, when a data length is set and the box size is greater than one row, you can still ensure that the data length will in fact be followed. The Limit the length of multi-line responses setting found in Questionnaire Properties: Interview section will allow the data length to be followed.
Learn more about limiting the length of multi-line responses in Snap Online Help.
The new features that have been added regarding the data length are the Character Counters. You can insert these into the Footnote of open ended questions to allow the respondents to know how many characters they have remaining, the total available, and/or the total they have used. These can be inserted through Font (2nd dropdown) > Insert… > Response Property.
Learn more about Character Counters in Snap Online Help.