Personal data security and privacy is a hot topic, especially in today’s data-driven research environment.
Survey data is very important and helps businesses and organizations make informed, evidence-based decisions. As a survey researcher, you would like to ask many questions in a survey and collect as much data as possible, but it is becoming increasingly difficult to collect data. You may provide a well-designed survey, but not all respondents have the time or interested in completing your survey. A big issue could be that respondents don’t want to answer questions that ask for personal or sensitive information. If your company is trying to acquire personal information, you need to do so carefully and skillfully. Asking for personal data the wrong way can increase dropout rates dramatically. Continue reading
A poorly designed and overloaded ranking question can yield poor results. Consider some revisions.
We’ve all completed our fair share of surveys. Many contain clear and direct questions that get straight to the point and allow you to flow through the survey easily. However, there is the occasional survey that tends to drag on with elaborately designed questions.
Snap Surveys guest blogger, Gary Austin of Austin Research discusses his reasons and opinions as to why it is not a good idea to include a long list of attributes in a ranking question in his recent blog post, Rank bad questions: How not to ask ranking questions (below). Continue reading
All of us at Snap Surveys send our very best wishes for a happy holiday break.
Enjoy this special time with family and friends.
Snap Surveys Managing Director, Dr. Stephen Jenkins discusses Triple-S with Jeffery Henning, president of Researchscape International
Jeffery Henning, president of Researchscape International and Director at Large on the Marketing Research Association’s Board of Directors, recently had the opportunity to interview Dr. Stephen Jenkins, Managing Director here at Snap Surveys, and founding member of the Triple-S Group.
Jeffery interviewed Stephen and provided a Q&A format blog post on researchaccess.com, discussing work completed by the Triple-S Group. Continue reading
Happy Halloween from all of us at Snap Surveys!
Already a software user? We have 13 quick tips to help you get the most out of Snap Survey Software. Use these tips to better maneuver through survey design and analysis.
Tip #1: Resize open response boxes. Set open response boxes to resize relative to the browser window by selecting Layout in Questionnaire properties and checking the Proportional edit boxes option.
Tip# 2: Delete case data. You can delete all the case data in a survey by selecting the survey in Survey Overview and clicking the delete button, making sure you clear the Survey Definitions box and check the Raw Data box.
Tip #3: Display routing. To show all the routing in a survey, open the Variable window, select Tailor, mark Show Counts as Never and hit Use. This displays the survey routing in the Not Asked, Goto, and Skipped by columns in the Variable window. Continue reading
What is the role of images in online surveys? Produce interactive online surveys that engage with respondents and produce higher response rates.
Research conducted by Snap Surveys determined that respondents are more engaged with the subject of an online survey when questions are presented in a colorful and interactive way. The use of images in interactive questions is an effective way to engage with respondents in online research, and produce higher response rates. Why? Interactive questions play a powerful role in online research, similar in ways that images are used in other forms of creative communication – to communicate ideas, engage, entertain, and to trigger thoughts, actions, and even memory.
Interactive questions are a visual and engaging alternative to check boxes, with responses given by clicking directly on the image, as indicated below.
Trigger Personalized Email Reports from Your Online Survey
Do you need to share advice, guidance, analysis, and reports with your customers or colleagues? Our expert Research Services team can customize instant email reports for your online survey participants, including specific feedback, analysis, and guidance based on their answers. Upon completing the online survey, participants instantly receive a personalized email report.
Learn how the Snap Surveys Research Services team set-up instant email reports for Skills for Care, a UK organization helping local authorities assess their preparations for new government legislation. View the case study to find out what we did.
Read the case study ›
View a sample report ›
Access our new, helpful worksheet to learn how to send respondents to a customized webpage when ‘Save’ is selected
In our latest worksheet, find out how to include a ‘Save’ button in your online questionnaire so participants can save their responses and return to complete the survey at a later point. You can also find out how to redirect participants to a ‘Save’ page of your choice, such as your website or a customized webpage. You can even include replies from the survey on the page. If you are sending people to an external page, you can make the webpage specific to a respondent by including one or more survey variables in it. You can either: Continue reading
Come to the Association of Survey Computing (ASC) Conference and learn how to “unleash the power of data.”
Snap Surveys is delighted to sponsor the next Association of Survey Computing (ASC) Conference, entitled “Making connections: unleashing the power of data”, which takes place on Friday, September 26, 2014 at Imperial College, London.
In attendance are some influential speakers, including the ONS and Blue Ocean market intelligence who will join the discussion on how different sources of data are being mashed together to add value and reveal useful hidden relationships. Continue reading