UK Customers, we welcome you to join us for our first free Snap Summer Camp webinar: Designing engaging questionnaires to deliver high response rates
Snap Summer Camp is back! This year’s 10 free webinars will take place between June 19th and September 12th, 2013 and is open to all UK, European, and APAC customers only. US customers, we will announce a US Snap Summer Camp series soon, so stay tuned!
Join us on June 19th for the following webinar
Webinar: Designing engaging questionnaires to deliver high response rates
When: Wednesday, June 19, 2013, 14:00 – 14:45 UK BST
Presenter: Steve Bax, Managing Director of the research company Bax Interaction and tutor at Cambridge Marketing College.
Improve Your Business’ Bottom Line with Survey Software
What makes a successful business? A successful business is one that listens and acts upon the needs of its stakeholders – customers, clients, employees, investors, associates, partners, suppliers, vendors, and even the local community. Many of your stakeholders are the ones purchasing from your business. Listening and acting on the needs of your stakeholders will affect your bottom line. Businesses that take the time to listen to, identify with, and respond to stakeholders’ needs position themselves for success.
Learn how to translate your survey using Snap Survey Software
There are several ways of translating surveys in Snap Survey Software.
- You can write the translation yourself (create a new language edition, and type in the translation)
- You can use an external translator (create a text file to be translated, and import the translated file)
- You can use pre-translated questions (create all the language editions that you need, and add a question that already has translations)
- Get Snap Survey Software to automatically translate all the questions it recognizes using reference questions (open the reference window and then use the Translation Wizard).
As an added bonus, if you use standard questions, you can add them to a multi-lingual SurveyPak. This allows you to re-use multi-langual questions in other surveys, either by adding them directly to a multi-lingual survey, or using the automatic translation function.
Learn how-to randomize the order of question pages using Snap Survey Software
When you present a respondent with a survey, their answers are influenced by the order in which questions are presented. This is known as an order-effect. Because of this, you may want to randomize the order of your survey questions, so that this effect is minimized.
Using Snap Survey Software, you can you can randomize the order of possible responses in a multiple choice question, rows in a grid question, or question pages. When given a list of options, respondents are more likely to choose the first option (primacy effect) or the last option (recency effect) rather than the middle options. In a list of questions, respondents may develop fatigue when they answer the later questions, and tend to put less effort into answering them. To minimize this effect, you can randomize the order of question pages. This keeps the survey questions on the pages in the same order, but randomizes just the pages of the survey by using the Randomize tool provided in Snap Survey Software.
When is the best time to survey new employees? The answer may surprise you.
You may think that you need to give employees at least a few months to get acclimated to their new position, job environment, and get a feel for office dynamics within your company. However, there is no better time to survey new employees than from the very beginning. Or better yet, survey potential hires during the hiring process with a pre-employment survey.
It may seem odd to survey interviewees during the hiring process, but from the start, it is important for your business to:
- Show potential employees that your company cares about the continued success of the business and its employees, and
- Gauge how a potential new hire will react to your company’s work environment and how they will adapt to the work culture.
Use Patterns to process and analyze data using Snap Survey Software
Patterns are a powerful tool to validate literal comment questions in Snap Survey Software. Patterns can be used to examine survey data or to transform survey data.
When performing data entry on paper surveys, patterns are attached to a specific survey question to:
Use survey software to accurately identify the factors that attract customers to your business
Survey software is a powerful tool that provides numerous advantages for customer research such as versatility, ease of management, and broad reach. With survey software, businesses can easily create surveys and share them with potential and existing customers through multiple channels and in multiple languages, if needed. Some businesses may find that a combination of survey modes is necessary to capture data from all customers. Advanced survey software solutions have multi-mode capabilities for online surveys, mobile surveys, email surveys, paper surveys, kiosk surveys, and more, giving businesses the ability to survey even the hardest to reach customers. Continue reading
Avoid over-surveying your customers with these strategies
Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.
Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.
Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading
It’s about time to give mobile surveys a try!
Give your respondents the flexibility to access mobile surveys on-the-go. Surveys are delivered directly to respondents’ mobile devices, and can be completed at their convenience. Easily connect and engage with your audience. Mobile surveys give you access to respondents and survey data with more flexibility, at a faster rate or return, and at economical costs. Continue reading
Did you know you can send triggered email alerts from online survey responses?
To measure the progress of results, online surveys are often conducted on a continuous basis rather than administered periodically. Reacting to survey feedback immediately has become the new standard in improving satisfaction on a respondent-by-respondent basis. As with traditional online surveys, survey data is compiled and aggregated for reporting purposes. However, using triggered survey email alerts has changed the dynamic of satisfaction measurement, and has transformed it into a method of intervening to improve satisfaction immediately. Continue reading