Tag Archives: survey software

Snap Summer Camp: Designing Online Surveys in Snap Survey Software

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UK Customers, we welcome you to join us for our second FREE Snap Summer Camp webinar: Design online surveys in Snap Survey Software

online-survey-visual-designSnap Summer Camp is back! This year’s 10 free webinars will take place between June 19th and September 12th, 2013 and is open to all UK, European, and APAC customers only. US customers, we will announce a US Snap Summer Camp series soon, so stay tuned!

Join us on June 19th for the following webinar

Webinar: Design online surveys in Snap Survey Software

When: Wednesday, June 19, 2013, 15:00 – 16:00 UK BST

Presenter: Snap Training Consultant Marc Ellison

This is always a popular webinar for Snap Surveys. Marc will show viewers hints and tips to get the most from your online surveys. This webinar will show features and functions in Snap Survey Software which complement  principles that Steve Bax covers in the earlier webinar, Designing engaging questionnaires to deliver high response rates. Marc will also introduce delegates to new features in Snap 11, including semantic questions and other new question styles.

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Increase Employee Morale with Employee Satisfaction Surveys

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Increase employee morale, productivity, and profitability with employee satisfaction surveys

employee-morale-employee-surveyAsk any good employer, and they will agree that the best asset of their company are their employees. Good employees are indispensable. They can set a company apart from competition, providing a competitive advantage.

In order to gain that competitive advantage, companies must acquire and retain talented, hard-working, dedicated employees who are experts in their field.  In order to retain those employees, companies need to satisfy employee needs at every level of the business. Maintaining a high level of employee satisfaction and morale is essential to the success of any organziation. Increased employee satisfaction and overall morale produces increased employee productivity, which produces increased profitability.

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What Makes a Successful Business? Listening.

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Improve Your Business’ Bottom Line with Survey Software

business-success-survey-softwareWhat makes a successful business? A successful business is one that listens and acts upon the needs of its stakeholders – customers, clients, employees, investors, associates, partners, suppliers, vendors, and even the local community. Many of your stakeholders are the ones purchasing from your business. Listening and acting on the needs of your stakeholders will affect your bottom line. Businesses that take the time to listen to, identify with, and respond to stakeholders’ needs position themselves for success.

Avoid the 3 Common Customer Loyalty Mistakes

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Customer Loyalty Survey Mistakes

As we previously discussed in our blog post, customer-loyaltyDo You Know the Difference Between Customer Satisfaction and Customer Loyalty?, customer loyalty consists of two main factors, including: loyalty behavior and loyalty attitudes. Loyalty behavior is when customers make repeat purchases of current brands, rather than buy from competitor brands (customer retention). And, loyalty attitudes are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases.

Customer loyalty is a critical component of maintaining a successful, long-term business. Customers that are frequent users of your products or services are more likely to be repeat customers and recommend your business to others – keeping the business relationship alive and away from your competition.

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Measure Customer Satisfaction from Current and Past Customers

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Measuring customer satisfaction not only from current customers, but also from past customers

customer-satisfactionAdministering customer satisfaction surveys is one of the best ways to uncover data about how customers feel about your products, services, customer service, business and marketing programs, events, and  your company’s overall ability to remain successful. Customer satisfaction surveys produce data that can help your company solve any current customer issues and help prevent potential customer problems.  Collected data can also help gauge your company’s current success with business and marketing strategies, so that you can be assured that your company is staying on target. Customer satisfaction surveys provide your business with an immense amount of valuable data.

What is the Value of Customer Retention?

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Understand the value of customer retention

customer-retentionMany companies realize that customer retention is extremely important. They recognize that losing valued, loyal customers is bad for the company’s long term revenue potential and overall success. Even though this is understood on a basic level, few companies – especially those companies providing a service – seem to misunderstand what losing a single customer can mean to their business.

Example:  Sandra took her car to an auto maintenance facility for trouble with her oil gauge. Sandra knows very little about cars, so she decided it would be wise to have her car towed to the closest auto maintenance facility to be serviced. The mechanic on duty treated Sandra with absolute condescension.  He acted as if Sandra should know much more about cars and how to check her own oil. Upon completion of service, the mechanic charged Sandra for 2 hours of service even though Sandra had only waited an hour for her oil to be checked and changed.  It was obviously a bad experience for Sandra, and she had no intention of returning to that auto maintenance facility for future services, nor would she recommend their services to friends and family.

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Snap Survey Software How-to: Scan a Paper Survey in Booklet Form

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Learn how-to scan paper surveys in booklet form using Snap Survey Software

paper-survey-scan-bookletSnap Survey Software is a powerful tool to develop all modes of survey research, including: online surveys, paper surveys, scannable surveys, mobile surveys, and kiosk surveys. Even in today’s high tech world, paper surveys are still very much widely used. For example, in many research studies for healthcare or education, paper surveys are printed to booklet form. Once completed by respondents, the booklets are scanned and the survey data is collected in the software, ready for analysis and reporting.

With Snap Survey Software, you can easily print paper surveys as booklets. Within the design capabilities of the survey software, there is a Print as booklet setting which lays out the survey as a booklet.

We have made a worksheet available to help you through the steps of creating your own paper survey in booklet form. This worksheet assumes that you have worked your way through the paper survey scanning tutorial available in the software’s online help and via the web. View the scanning tutorial.

Summary of steps in the Scanning a Booklet worksheet:

Step 1: Set up the survey as a booklet

Step 2: Scan in the survey

Scanning a booklet when you have not set up the survey as a booklet

View the worksheet: Scan a Paper Survey in Booklet Form

Celebrate 40 Years of the Mobile Phone with Mobile Surveys

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Celebrate the 40 year milestone of the mobile phone with mobile surveys from Snap Survey Software

mobile-surveysToday marks the 40th birthday of the mobile phone. On this day back in 1973, Dr. Martin Cooper used the first mobile phone, a Motorola DynaTAC, as he stood outside of the Hilton Hotel in Manhattan.*

Why not celebrate this special occasion with a mobile survey? 

Snap Mobile Anywhere for Snap Survey Software enables users to run mobile surveys on mobile devices, including: iPad, iPhone, iPod touch, Android, Smartphone, Tablet PC, and Kiosk.

Give your respondents the flexibility to access mobile surveys on-the-go. Surveys are delivered directly to respondents’ mobile devices, completed at their convenience. Easily connect and engage with your target audience. Mobile surveys give you seamless access to respondents and survey data with more flexibility, at a faster rate of return, and at economical costs.

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Collect Client Feedback with Online Survey Software

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Collect valuable client feedback with the help of online survey software

client-feedback-surveyIn professional consulting or services businesses, your customers are your clients.  When collecting feedback from clients, account managers rely heavily on verbal feedback specific to how the project is going. Unfortunately, all to often, the response received is “everything is just fine.”  But, is everything really “just fine,” or are your clients refraining from answering truthfully because they feel uncomfortable about providing face-to-face feedback? Chances are, not everything is “just fine.”  Conducting client feedback surveys in a less aggressive manner (i.e. online survey, paper survey, mobile survey) can open the door for account managers to gather important information that can be used to develop strategies to improve services for their clients and build lasting client relationships.

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Small Businesses Benefit from Online Survey Software

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How can your small business benefit from using online survey software?

small-business-online-survey-softwareSurveys are an essential tool for any business, large or small. They are used to generate valuable data about current and potential target markets. Businesses can analyze this data to learn about their target audience and to develop strategies to increase sales.

Businesses of all sizes can benefit from conducting survey research. Larger businesses tend to have the resources needed to undertake the entire survey process. Many small businesses, however, have limited resources and may deviate from survey research simply because of the time it takes to design surveys, administer, collect responses, analyze data, and create reports. To small businesses, it can seem like a daunting process. Using an online survey software solution that has built in survey question libraries or templates for survey design can help small businesses reduce survey development time, and speed-up administration and data collection. Additionally, advanced online survey software solutions have built-in data analysis tools for easy analysis and reporting options.

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