Survey Software – An Effective Information Collection Tool
Survey Software is a powerful, complete solution to design and administer surveys, manage data collection, analyze data, and generate reports. Many users have the perception that survey software is just for large-scale research projects, when in fact it is a very versatile tool for both large-scale and small-scale projects.
The main goal of any survey research project is to collect data that can be used to analyze the thoughts and opinions of a greater population, and use that data to make informed decisions that may affect the business, or the outcomes of a study or research project. However, whether the survey is large or small, survey software remains simply an information gathering tool. Continue reading
Come visit us at the Association for Institutional Research (AIR) Annual Forum held June 2 – 6, 2012 in New Orleans, LA. Snap Surveys is a Gold Level Sponsor of this great event. Come visit Snap Surveys staff at Booth #1!
You’re invited to attend our informative demonstration session titled Snap Surveys’ Feedback Solutions: Evaluations & Assessments. Learn how Snap Surveys’ Feedback Management Solutions provide a flexible and customizable platform for the creation and management of evaluation and assessment instruments with actionable reporting. We’ll demonstrate how to use Snap Surveys’ automated templates with built-in “Smart Reporting” - modify reports to suit your needs and create your own. We’ll also demonstrate how to drive continuous improvement with the use of both internal and external quality indicators for benchmarking and historical comparisons. Continue reading
Tip #8: Do not ask redundant questions
If the goal of your survey is to annoy as many respondents as possible, then ask redundant questions. Of course, I am being cynical. No one wants to purposely annoy respondents who are taking the time out of their busy day to complete your survey.
If survey respondents detect redundancy in a survey, they may become annoyed and many will lose interest in completing the survey or simply speed through the survey without giving the answers to the questions much thought. Even worse, a respondent could become so frustrated that they intentionally submit incorrect answers. Continue reading
During this difficult economic time, many companies are looking at areas of the business in which they can save money. Unfortunately, some companies choose to forgo valuable survey research. In doing so, they are missing out on gaining a competitive advantage over their competition by learning more about their changing marketplace.
Companies that choose to remain active in survey research, despite economic difficulties, must obtain a high quantity of quality survey data in order to sustain their continued investment. As discussed in previous Snap Survey Software blog posts, in order to obtain a high quantity of quality survey data, a business must take the time to develop a survey plan that contains clear research objectives that guide a survey research team through the creation of the survey, including giving a good amount of attention to each survey question. Continue reading
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your business. They will gravitate toward those that are familiar, visible, and readily available to them. Get out there and make your business known! How do you do that? Traditional advertising and promotions are still a vital function for the success of any business. There are many ways in which you can promote and advertise your brand. Participating in trade shows is one function that is a particularly effective method of promoting your business.
Business trade shows or other exhibiting opportunities present a wealth of opportunities to promote businesses, your brand, and your products and services. They are also a great way to interact and engage face-to-face with current and potential customers. Attendees of trade shows have a genuine interest in the products and services on display. Why else would they attend such an event? Use this opportunity to gain valuable sales leads by effectively marketing at trade shows.
7 Tips to Market Your Business Effectively at Trade Shows Continue reading
Market Research has always been an important component of business strategy and an organized effort to gather information about consumers’ needs, wants, and habits; market trends; and competition. Market Research is an overall great business function to help answer questions that influence business decision-making. In order to be a successful company, businesses have used Market Research to develop business decisions that, when implemented correctly, generate a considerable return on investment (ROI).
There are two widespread methods of Market Research, which are Survey Research and Focus Groups; both of which have their own benefits and weaknesses.
- Survey Research – Surveys can be more cost effective and provide more quantifiable data that can be easily analyzed, but are less personal or interactive.
- Focus Groups – Focus groups tend to encourage good discussions, but can be time consuming and costly, plus create qualitative data that can be harder to analyze.
Reliability is a key factor in business decision-making. With either method of research, your business will want to make sure that the information collected is going to provide accurate and reliable information in order to make informed business changes and decisions.
So, which method of market research is more reliable? First, let’s breakdown each method. Continue reading
A variety of problems can arise if research objectives are not clearly defined at the beginning stages of the survey research project. The very first thing the researcher should do is work with the research team or clients to clearly identify each research objective.
Research objectives consist of general descriptions describing the types and categories of information the researcher wants to obtain from the survey; from what target population; and an explanation of possible comparisons. Continue reading
Survey research is a valuable form of data collection for any sized business. Surveys can supply the data necessary to make informed business decisions. Whether it is conducting a consumer product survey for research & development, testing the effectiveness of your marketing campaigns, or collecting feedback about the services provided by your support staff – all results have a significant impact on strategic business decision making.
No problem! If you missed Snap Surveys’ Nathan Pritchard, Snap Training Consultant, and Ed Hockey, Senior Research Manager, at the live January 24th webinar on Smart Reporting, you can catch the recorded version now!
Find out what was discussed and learn more about Smart Reporting options using Snap Survey Software and research services. Any type of analysis available in Snap Survey Software can be incorporated into a Smart Report – tables, charts, and listings of open-ended comments. Smart Reporting from Snap Surveys speeds up report production and makes much more of your survey data, including benchmarking and diagnostic reporting. The Snap Surveys Research Services team can set-up and manage a complete Smart Reporting project for you, or you can take the reporting we create for you to use in-house, and run on Snap Survey Software yourself.
View: Webinar: Smart Reporting
Snap Survey Software users, view some additional resources.
As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.
The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines. Continue reading