As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.
The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines. Continue reading
How do you pick a good email subject line for your survey email invitations that grabs your target populations’ attention and convinces them to open and complete your online survey? Whether you are asking your audience to complete a customer satisfaction survey, rate a product or service, or take part in a health research survey, a well planned email subject line will have a big impact on your response rates. If you don’t create a compelling subject line, your sample will not open your email invitation, and you will jeopardize your survey response rates. Even if you have high-quality, meaningful content in your email, how you word your subject line can make or break your efforts.
As with formulating survey questions, it is important to keep your subject lines free of jargon. Be sure to create subject lines that are in-line with your target audience. Don’t use abbreviations, acronyms, kitschy words, or market/industry specific terms. Using terms in your subject line that are more targeted to your respondents’ interests will likely have a positive effect on your survey response rates.
Here are some quick resources you can use to pick a good email subject line. Continue reading