As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.
The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines. Continue reading