Tag Archives: Satisfaction Surveys

Increase Employee Morale with Employee Satisfaction Surveys

Posted on by
Reply

Increase employee morale, productivity, and profitability with employee satisfaction surveys

employee-morale-employee-surveyAsk any good employer, and they will agree that the best asset of their company are their employees. Good employees are indispensable. They can set a company apart from competition, providing a competitive advantage.

In order to gain that competitive advantage, companies must acquire and retain talented, hard-working, dedicated employees who are experts in their field.  In order to retain those employees, companies need to satisfy employee needs at every level of the business. Maintaining a high level of employee satisfaction and morale is essential to the success of any organziation. Increased employee satisfaction and overall morale produces increased employee productivity, which produces increased profitability.

Continue reading →

What Makes a Successful Business? Listening.

Posted on by
Reply

Improve Your Business’ Bottom Line with Survey Software

business-success-survey-softwareWhat makes a successful business? A successful business is one that listens and acts upon the needs of its stakeholders – customers, clients, employees, investors, associates, partners, suppliers, vendors, and even the local community. Many of your stakeholders are the ones purchasing from your business. Listening and acting on the needs of your stakeholders will affect your bottom line. Businesses that take the time to listen to, identify with, and respond to stakeholders’ needs position themselves for success.

Analyze Satisfaction Survey Questions with Scoring

Posted on by
Reply

Use the Scoring ability in Snap Survey Software to analyze satisfaction survey questions

online-satisfaction-surveyIf you have a satisfaction survey question in your online survey, or other question where survey respondents are asked to rate a subject using an scale, you can convert respondent data into useful mean values by analyzing the responses using a score. You can then view data as a summary of the satisfaction value of all the data.

Scores are a way of manipulating survey data for analysis. Scores allow you to assign a value to each code, including a no response value (respondent did not answer the question). In advanced online survey software, you can assign a score to each survey question code, and then calculate analyses using the score instead of the code. This method is generally used for scoring satisfaction surveys, so that positive ratings are given positive values and negative ratings are given negative values. You can then summarize the whole satisfaction by calculating the mean of all survey cases, so you know whether survey respondents are generally satisfied or not, by how high or low the mean score is.

Continue reading →

Do You Know the Difference Between Customer Satisfaction and Customer Loyalty?

Posted on by
Reply

What is the difference between Customer Satisfaction and Customer Loyalty?

customer-satisfaction-loyaltyCustomer Satisfaction is a measurement of customer attitudes toward products, services, and brands. Customer Loyalty on the other hand has two definitions. Customer Loyalty consists of loyalty behavior (i.e. customer retention) which is the act of customers making repeat purchases of current brands rather than choosing competitor brands. Secondly, Customer Loyalty encompasses loyalty attitudes which are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases. At times, customers display loyalty behavior without having loyalty attitudes.  Conversely, at times, customers show loyalty attitudes without exhibiting any loyalty behavior.

Continue reading →

Customer Satisfaction Surveys – Advantages and Disadvantages

Posted on by
Reply

Take customer satisfaction into consideration when developing strategic business decisions. 

customer-satisfactionThe most efficient way to measure customer satisfaction is to develop customer satisfaction surveys with the help of a good survey software solution. An advanced survey software solution can manage multi-mode survey research methods – produce the same survey in different formats; including online surveys, mobile surveys,  paper surveys, and more – depending on the best method to reach your target customer base. Customer satisfaction surveys are designed to give you anonymous and unambiguous insight into your customers’ thoughts and perceptions pertaining to your products, services, programs, and your organization as a whole. They can also provide valuable information leading to what needs to be changed in order to retain lasting customer relationships.

Continue reading →

Use Scores to Analyze Satisfaction Survey Questions

Posted on by
Reply

If you have a satisfaction survey question in your online survey, or other question where survey respondents are asked to rate a subject on a scale, you can convert respondent data into useful mean values by analyzing the responses using a score. You can then view data as a summary of the satisfaction value of all the data.

Scores are a way of manipulating survey data for analysis. satisfaction-survey-questionsScores allow you to assign a value to each code, including a no response value (respondent did not answer the question). In advanced online survey software, you can assign a score to each survey question code, and then calculate analyses using the score instead of the code. This method is generally used for scoring satisfaction surveys, so that positive ratings are given positive values and negative ratings are given negative values. You can then summarize the whole satisfaction by calculating the mean of all survey cases, so you know whether survey respondents are generally satisfied or not, by how high or low the mean score is. Continue reading →

Webinar Recap: Measuring Staff Satisfaction

Posted on by
Reply

Did you miss our free online surveys webinar on Measuring Staff Satisfaction? This FREE webinar is part of our Snap Summer Camp 2012 series. If you missed this session or you want to share it with colleagues, you can watch it here!

Free Webinar: Measuring Staff Satisfaction

employee-surveyRichard Lambert, a human resources consultant, has worked in the employee research and human resources consulting markets for the past 12 years developing custom methodologies for organizations. In this webinar, Richard covers how to achieve three key objectives from a staff satisfaction survey, including: Continue reading →

3 Customer Loyalty Survey Mistakes

Posted on by
Reply

As we defined in yesterday’s blog post, Customer Satisfaction vs. Customer Loyalty, customer loyalty consists of two factors – loyalty behavior and loyalty attitudes. Loyalty behavior (or customer retention) is when customers make repeat purchases of current brands, rather than buy from competitor brands. And, loyalty attitudes are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases.

customer-loyalty-surveysCustomer loyalty is a critical component of maintaining a successful, long-term business. Customers that are vigilant users of your products or services are more likely to be repeat customers and recommend your business to others – keeping the business relationship alive and away from your competition.

Customer loyalty programs can be implemented into your overall business plan and be used to expand your business. Consider using online survey software to create customer loyalty surveys. Many experts believe that online customer loyalty surveys are a strong research method. By allowing customers to provide feedback and be more involved in the company experience, your business is building a stronger loyalty base and bond with your customers. Implementing a regular customer loyalty survey may cause a noticeable positive shift in your company’s overall loyalty. Continue reading →

Customer Satisfaction vs. Customer Loyalty

Posted on by
Reply

What is the difference between Customer Satisfaction and Customer Loyalty?

First, we will define each term. Customer Satisfactioncustomer-loyalty-with-customer-surveys is a measurement of customer attitudes regarding products, services, and brands. Customer Loyalty on the other hand has two definitions. Customer Loyalty consists of loyalty behavior (also referred to as customer retention) which is the act of customers making repeat purchases of current brands, rather than choosing competitor brands. Secondly, Customer Loyalty encompasses loyalty attitudes which are opinions and feelings about products, services, brands, or businesses that are associated with repeat purchases. At times, customers display loyalty behavior without having loyalty attitudes.  Vice versa, occasionally customers show loyalty attitudes without exhibiting any loyalty behavior. Continue reading →

Free Webinar June 26: Analyzing Satisfaction Survey Questions

Posted on by
Reply

Reminder! We invite you to join us tomorrow, Tuesday, June 26th, 2012 for a FREE webinar!

This is the second session of Snap Summer Camp 2012, a free webinar series running throughout the summer, from June to September.

Webinar title: Analyzing Satisfaction Questions – Scores and Ratings

free-online-surveys-webinarScores are a way of summarizing your survey data for analysis. You can assign a score to each survey question code, and then calculate analyses using the score instead of the code. Scores are generally used for scoring satisfaction survey questions. Positive ratings are given positive values and negative ratings are given negative values. You can then summarize the whole satisfaction by calculating the mean of all the cases to understand whether people are generally satisfied or not – by how high or low the mean is.

Snap Training Consultant Marc Ellison will explain the principles and show viewers how to score using Snap Survey Software.

Webinar topics include:

  • Scoring and rating survey data
  • Summarizing satisfaction ratings by calculating mean
  • Applying scores and using medians instead of means to overcome issues with assigning values to semantics
  • Using t-Test with means and U-test with medians as a measure of certainty
Analyzing Satisfaction Questions – Scores and Ratings
Tuesday, June 26th, 2012
3:00 – 3:20 PM UK / 10:00 AM – 10:20 AM US EST

The full agenda for Snap Summer Camp 2012 is available now! Find out more and register to attend any number of our free Summer Camp webinars.

View Snap Summer Camp Agenda

Register for Snap Summer Camp

We look forward to you joining us at the Snap Summer Camp!