As with any survey invitation email campaign sent to a broad sample of respondents, survey researchers face a number of challenges – especially sent to those that have never heard of your company or are unaware of what you are trying to achieve from your survey research. Challenges including deliverability, open rates, and conversion rates – those conversions being the successful completion of your survey. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey.
The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Unfortunately, all too often, the subject line is not well devised. To guide you along the way, here are 7 tips to consider when creating email subject lines. Continue reading →
The overall success of your survey depends greatly on a good quality response rate. The higher the response rate, the more representative the survey will be of the total population. Ideally, a higher than anticipated response rate will bring more assurance and reliability to the survey results. A higher response rate also allows more robust statistical calculations to be performed. In contrast, a response rate that falls short of the anticipated response rate may bring into question the dependability and representativeness of the survey data. Receiving a low response rate from your survey will skew the results due to response bias, as certain types of people are more likely to respond to surveys than others, so certain views may triumph.
By following these simple guidelines, you can considerably increase the number of respondents who complete your survey. Here are some actions you can take to maximize response rates. Continue reading →