Screen your online survey respondents, but don’t disappoint
When conducting market research, not all of your online survey respondents will qualify to complete your survey. When developing your market research surveys, it is good practice to use screening questions to ensure respondents are relevant to your research. Not all survey respondents will qualify. Even the most advanced panel samples will contain some potential participants that do not meet your screening criteria. For example, if the topic of your research survey requires that respondents be female and employed full-time, most respondents will hopefully meet this requirement, but some unfortunately will not. Therefore, they will need to be screened out.
There are several issues with the response options to this question. What if respondents favor fruit like watermelon, raspberries, pineapple, etc.? There are so many kinds of fruits, yet this question does not allow respondents to recognize this. A simple “other” response option could have been used. Aside from the “other” response option, this question does not allow a respondent to select “none of the above.” Additionally, some questions should include response options “don’t know” and “not applicable.” Continue reading →
When developing a survey that will measure the values of a respondent, it can be challenging to craft your questionnaire. Values are the ideals and customs that are important to the respondent and reflect their sense of right and wrong, influencing their attitudes and opinions. Continue reading →
When developing your online survey questionnaire (as well as paper, kiosk or mobile surveys) for your study, how you word the questions directly influences the detail and accuracy of information you receive from your Respondents. In all types of survey questionnaires, Respondents usually find precise questions easier to answer than general questions. Examples of a general question and a precise question are shown in a customer survey below: Continue reading →
When designing your survey questionnaire you assume the respondent understands the question and the way in which the question was intended.
It is expected the Respondent desires to answer the question and replies with a truthful and accurate response. If the answer is easily recalled by memory or if the answer can be easily worked out, the respondent has a higher percentage chance of answering truthfully. If they cannot recall the information or cannot easily work out the question, they will still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices. Continue reading →
The Role of a Researcher is to ensure that their survey questionnaire is understandable and respondents interpret the questions the way in which the Researcher intended. If this is done, the Respondents can answer accurately and truthfully, ensuring a good survey outcome. Continue reading →