Snap Summer Camp is back! This year’s 10 free webinars will take place between June 19th and September 12th, 2013 and is open to all UK customers only. US customers, we will announce a US Snap Summer Camp series soon, so stay tuned!
Here is a sample of 3 topics we’ll cover.
Designing engaging questionnaires to deliver high response rates
Date: Wednesday, June 19, 2013 14:00 – 14:45
Presenter: Steve Bax, Managing Director, Bax Interaction
Explore the key principles behind effective questionnaire design. Steve, a tutor at Cambridge Marketing College, will discuss the latest thinking on how best to engage potential respondents and improve completion rates.
Why should YOUR businesses conduct surveys?
Organizations across all industries conduct surveys to find specific answers to important business questions. These questions are varied, cover a diverse range of topics, and can be asked in multiple formats. Your questions should be strategically planned and structured in the best way possible in order to receive the most accurate data. When structuring your survey questions, take into consideration the following:
- Keep the main goal of the survey in mind throughout the survey process.
- Make sure you have a plan in place for using the survey data properly.
- Know what decisions you will make based on the results of the survey data.
What are the 4 main reasons why businesses and researchers should conduct surveys?
#1 Uncover the answers. In a non-intimidating survey environment, you will learn about what motivates survey respondents and what is important to them, and gather meaningful opinions, comments, and feedback. A non-intimidating survey environment is one that best suits the privacy needs of the survey respondent. Respondents are more likely to provide open and honest feedback in a more private survey method. Methods such as online surveys, paper surveys, or mobile surveys are more private and less intimidating than face-to-face survey interviews or telephone surveys.
The growth of international business increases the need for multi-language surveys
As international business amongst organizations grows, it is quickly becoming more important for organizations to have the ability to capture feedback from all customers, clients, and stakeholders across all geographical regions.
The English language has established itself as the world’s most dominate language in international business; however, it is only natural to those whose indigenous language is English. Many times, businesses presume that communicating internationally via the English language is always the “best” solution.
Use survey software to accurately identify the factors that attract customers to your business
Survey software is a powerful tool that provides numerous advantages for customer research such as versatility, ease of management, and broad reach. With survey software, businesses can easily create surveys and share them with potential and existing customers through multiple channels and in multiple languages, if needed. Some businesses may find that a combination of survey modes is necessary to capture data from all customers. Advanced survey software solutions have multi-mode capabilities for online surveys, mobile surveys, email surveys, paper surveys, kiosk surveys, and more, giving businesses the ability to survey even the hardest to reach customers. Continue reading
Avoid over-surveying your customers with these strategies
Surveying your customers is a great way to learn more about customer satisfaction, areas where your products, services, or overall organization needs improvement, perceptions about your brand, and many more. However, over-surveying your customer base can cause a decline in response rates and may also weaken the value of your surveys.
Your customers are flooded with requests for feedback through online and email surveys, mobile devices, and through many social media outlets. Don’t be that organization that inundates their customers with incessant requests for feedback.
Here are six strategies to tactfully gather feedback from customers while at the same time ensuring that you are not overwhelming your customers, or worse, damaging the customer relationship. Continue reading
Did you miss the Snap 11 Survey Software preview?
If you weren’t able to join us for the live Snap 11 Survey Software preview webinars, a recording is now available to watch online.
The webinar introduces you to some of the exciting new reporting features such as Smart Reporting and Word Clouds. The Snap team also demonstrated new templates, chart styles, sliders, and buttons.
» Snap 11 Survey Software Preview Webinar
» Find out what’s coming in Snap 11
ADDITIONAL FEATURES COMING! Stay tuned. We will be presenting additional new Snap 11 features, including:
- Auto Summary Reports
- Diagnostic Reporting
- Online Analysis Reporting
- Integrated external panel samples from Snap WebHost
- Simplified internal panel creation and management allowing ease of administration for all online panel surveys, especially HR 360 degree assessments and higher education course evaluations
- Data security features, including encrypted data on the WebHost server
- Enhancements to Snap Mobile Anywhere for mobile surveys
- Benchmark results against internal or external data
We’ll be bringing you Snap 11 launch information next month
Design and Administer Paper Surveys with Snap Survey Software
Many Snap Surveys customers choose Snap Survey Software because it gives users the flexibility to run surveys in a range of modes. You can provide your respondents with flexible options and accessibility through a combination of:
Depending upon your audience, paper surveys can prove more effective than other modes of survey research for collecting responses. Additionally, administering paper surveys in conjunction with other survey modes can help boost response rates, particularly if you need to target survey respondents in harder to reach communities or if you need to fulfill strict quotas. Continue reading
Happy New Year from all of us at Snap Surveys!
We would like to thank our loyal customers and followers for a great 2012, and we look forward to offering you new and exciting products and continued high-quality services throughout 2013.
New on the horizon is Snap 11. We’re adding substantial new customizable analysis and reporting functionality to our survey software, Snap Professional, as well as new survey templates, and charts and graphs. There will also be enhancements to Snap WebHost, our online survey management system, and Snap Mobile Anywhere for advanced mobile surveys.
>> Learn more about Snap 11
Snap 11 Survey Software will be available in early 2013.
Customers with a Snap Plus maintenance agreement will receive the upgrades free of charge on release.