As mentioned in yesterday’s blog post, 6 Tips for Writing Email Subject Lines, the subject line in your survey email invitation is an essential aspect of your entire campaign. It is an element of the survey research process that could make or break your expected survey response rates.
What are the chances that respondents will actually open your survey email invitation and complete your survey? Unless you create a subject line that grabs respondents’ attention, they are likely to ignore it or delete it. Therefore, it is in your best interest to carefully plan your subject line.
As you work on your plan to create the “perfect” subject line that complements the content of your invitation, keep in mind the following 6 mistakes to avoid. Continue reading