Paul Kent is a Customer Engagement Officer at Hillingdon Council in London. The council use Snap’s online surveys service, Snap WebHost, for residents surveys, and since they went online have doubled the response rate.
“Online surveys fit into many people’s lives much better that paper surveys,” says Paul. “For example, if you send out a postal survey, you will tend to receive more responses from people who spend more time at home, rather than the working population, which skews the data. People at work are able to open up an online survey and fill it in during their lunch break, whereas they would be highly unlikely to pack a paper survey into their lunch box and take it into work!”