When planning your successful customer satisfaction survey, it is vital to understand how question selection impacts survey response errors. Obtaining the type of detail you will require to make clear and coherent business decisions, as a result of your survey, depends heavily on your ability to ask the right questions of your target audience.
Response errors are a direct result of the questions chosen for your customer satisfaction survey. The questions you ask, the sequence you ask them in, and specific wording, all have a direct effect on the response rate and quality of information gathered.
Response Errors in a Customer Satisfaction Survey
• Survey Questions – Choose your survey questions wisely. Be certain the questions you ask provide the detail needed to get the information you require.
• Survey Sequence- The order in which you ask the survey questions can have an effect on how they are answered.
• Survey Language – Specific wording of your survey is critical to ensure the maximum response rate. Are you being clear and specific in your language and wording?
Reducing your response errors in your survey begins in the planning stage. Understanding these possible pitfalls and problems in the sampling and data collection can insure that you avoid incomplete or poor results in your customer satisfaction survey.