Survey Questionnaire Design: Checklist for Factual (Behavioral) Questions

Whether you are designing an Online, Paper, Kiosk or Mobile Survey, this checklist of question development tips will help you to build the best survey questionnaire for your study. Continue reading

Online Survey Design: Getting Answers to Tough Questions

When designing your Online Survey, some questions may be perceived by the respondent as threatening, invasive, or causing emotional discomfort.  Other survey questions may appear to have socially acceptable answers.  You cannot always predict which questions these will be, as the effect can vary from respondent to respondent, but there are some guidelines that can be applied to help you navigate through tough questions when developing your online survey questionnaire:  Continue reading

Surveys and The Components of Precision Questions

As you develop your online, kiosk, mobile or paper survey, you should be creating questions that are as precise as possible.  Precision questions have the highest degree of accuracy and truthfulness as a result of the Respondents ability to recall events with ease. 

When asking questions about behaviors and activities, the following components contribute to improving the precision of questions:  Continue reading

Online, Paper, Kiosk and Mobile Surveys: Asking Precise Behavioral and Factual Questions

When developing your online survey questionnaire (as well as paper, kiosk or mobile surveys) for your study, how you word the questions directly influences the detail and accuracy of information you receive from your Respondents.  In all types of survey questionnaires, Respondents usually find precise questions easier to answer than general questions.   Examples of a general question and a precise question are shown in a customer survey below:  Continue reading

Online Surveys, Paper Surveys, Kiosk Surveys and Mobile Surveys: Understanding and Use of Factual Questions in your Questionnaire

Factual questions, also referred to as behavioral questions, are the most common type of question used in survey questionnaires.  Whether you are designing an online, paper, kiosk or mobile survey, this type of question usually asks about past or ongoing observable behaviors or events, which in theory, can be verified by other people.  Continue reading

Employee Engagement surveys free webinars

Snap Surveys in association with David Burton from HR Consultancy Burton OD presented two free webinars on the topic of Employee Engagement surveys.

The first webinar is Engage or Enrage – why listening to employees will make ALL stakeholders happier 

The second free webinar is Made to Measure Engagement – an introduction to measuring and improving employee engagement  Continue reading

Survey Design: Bias Caused by Question Order & Routing Respondents Through Survey Questions

When developing your survey questionnaire it is good practice to use filter questions to ensure respondents only answers questions relevant to them.  Whether it’s an online survey, kiosk survey, mobile survey or paper survey, the guidelines remain constant.  In the example below of an Online Customer Satisfaction Survey, examples of routing options are shown: Continue reading

Survey Design: Sequencing Survey Questions

When designing your survey questions, the answer to a question can be influenced by previous questions and by the answers given to those previous questions.  The order in which you ask your survey questions has a direct impact on how a Respondent will interpret and respond to your questions.  Proper question sequencing is important in all types of surveys including:  Online Surveys, Kiosk Surveys, Paper Surveys, Mobile Surveys and more.   Continue reading

Survey Design: What Happens When You Ask a Respondent a Question?

When designing your survey questionnaire you assume the respondent understands the question and the way in which the question was intended. 

It is expected the Respondent desires to answer the question and replies with a truthful and accurate response.  If the answer is easily recalled by memory or if the answer can be easily worked out, the respondent has a higher percentage chance of answering truthfully.  If they cannot recall the information or cannot easily work out the question, they will still answer appropriately because the question was self-explanatory, asked in proper context, and gave the appropriate range of response choices.  Continue reading